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Improve Ad Performance with Google Shopping Data Feed Optimization

Posted By Gabe McFarland (Alumni) on December 21, 2020

Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We've curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Posted By Caesar Barba on May 7, 2020

Here are two innovative methods for implementing tracking parameters to report on free Google Shopping performance, and optimize for both paid and organic results.

How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping CampaignsRead More

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Posted By Caesar Barba on March 26, 2020

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Posted By Caesar Barba on May 3, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.

Google Shopping: How to Set Up, Optimize, and Execute Your CampaignsRead More

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

Posted By Ariel Steeber (Alumni) on July 10, 2018

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here's exactly how we did it.

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)Read More

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Posted By Neil Robertson on March 20, 2018

Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here's how we manage the process for one of our 7-figure clients.

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords BudgetRead More

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Posted By Neil Robertson on January 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were:

Conversion rate: increased 116%
Revenue:

…

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar StoreRead More

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Posted By Aaron St Gelais (Alumni) on December 20, 2017

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue.

They also …

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping CampaignRead More

The Waterfall (7 of 9 Winning Plays) – Use Priority Settings & Negative Keywords to Bid Higher on Lower Funnel Traffic with Google Shopping

Posted By The Inflow Team on July 25, 2017

Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting.

About the Play

This play will allow you to control your bids differently from low funnel keywords (SKU) to high …

The Waterfall (7 of 9 Winning Plays) – Use Priority Settings & Negative Keywords to Bid Higher on Lower Funnel Traffic with Google ShoppingRead More

PPC Case Study: Focusing on Audience Opportunities Draws More Qualified Visitors

Posted By The Inflow Team on October 10, 2014

Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …

PPC Case Study: Focusing on Audience Opportunities Draws More Qualified VisitorsRead More

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