Inflow: eCommerce Marketing Agency

Paid Search Shopping

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    • Our Must-Read Posts About Paid Search Shopping

    Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

    Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

    In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.

    Google Shopping Feed Optimization: Improve Your Ad Performance with a Quality Product Data Feed

    Google Shopping Feed Optimization: Improve Your Ad Performance with a Quality Product Data Feed

    Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We’ve curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

    More of Our Favorite Posts About Paid Search Shopping

    How We Lowered Cost Per Acquisition from to in a Google Shopping Campaign (Using Audience Lists and Retargeting)

    How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

    Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

    Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

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    How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

    Our most recent Posts About Paid Search Shopping

    eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

    Posted By Caesar Barba on

    This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

    eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More

    How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

    Posted By Ariel Steeber on

    We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it.

    How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)Read More

    Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

    Posted By Neil Robertson on

    We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did …

    Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar StoreRead More

    How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

    Posted By Aaron St Gelais on

    When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on …

    How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping CampaignRead More

    The Waterfall (7 of 9 Winning Plays) – Use Priority Settings & Negative Keywords to Bid Higher on Lower Funnel Traffic with Google Shopping

    Posted By The Inflow Team on

    Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting. About the Play This play will allow you to control your bids differently from low funnel keywords (SKU) to high level keywords (best tablet for mom). The Waterfall can be found on page 11 of …

    The Waterfall (7 of 9 Winning Plays) – Use Priority Settings & Negative Keywords to Bid Higher on Lower Funnel Traffic with Google ShoppingRead More

    PPC Case Study: Focusing on Audience Opportunities Draws More Qualified Visitors

    Posted By The Inflow Team on

    Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and segmentation can do wonders to help a brand draw in more qualified visitors – users …

    PPC Case Study: Focusing on Audience Opportunities Draws More Qualified VisitorsRead More

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