Paid Search Shopping

Our Must-Read Posts About Paid Search Shopping

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.

Google Shopping Feed Optimization: Improve Your Ad Performance with a Quality Product Data Feed

Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We’ve curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

Our most recent Posts About Paid Search Shopping

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Posted By Caesar Barba on March 26, 2020

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Posted By Caesar Barba on May 3, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.

Google Shopping: How to Set Up, Optimize, and Execute Your CampaignsRead More

Google Shopping Feed Optimization: Improve Your Ad Performance with a Quality Product Data Feed

Posted By Gabe McFarland on April 2, 2019

Google Shopping Feed Optimization: Improve Your Ad Performance with a Quality Product Data FeedRead More

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

Posted By Ariel Steeber on July 10, 2018

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it.

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)Read More

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Posted By Neil Robertson on March 20, 2018

Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here’s how we manage the process for one of our 7-figure clients.

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords BudgetRead More

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Posted By Neil Robertson on January 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did …

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar StoreRead More

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Posted By Aaron St Gelais on December 20, 2017

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on …

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping CampaignRead More

The Waterfall (7 of 9 Winning Plays)

Posted By The Inflow Team on July 25, 2017

Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting. About the Play This play will allow you to control your bids differently from low funnel keywords (SKU) to high level keywords (best tablet for mom). The Waterfall can be found on page 11 of …

The Waterfall (7 of 9 Winning Plays)Read More

Our Must-Read Posts About Paid Search Shopping

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Google Shopping Feed Optimization: Improve Your Ad Performance with a Quality Product Data Feed

More of Our Favorite Posts About Paid Search Shopping

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Our most recent Posts About Paid Search Shopping

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Google Shopping Feed Optimization: Improve Your Ad Performance with a Quality Product Data Feed

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

The Waterfall (7 of 9 Winning Plays)

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