Paid Search Shopping
We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were:
- Conversion rate: increased 116%
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue.
They also …
Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting.
About the Play
This play will allow you to control your bids differently from low funnel keywords (SKU) to high …
Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …