Inflow: eCommerce Marketing Agency
Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We’ve curated the best practices from working on hundreds of eCommerce shopping ad campaigns.
Improve Ad Performance with Google Shopping Data Feed OptimizationRead More
Here are two innovative methods for implementing tracking parameters to report on free Google Shopping performance, and optimize for both paid and organic results.
How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping CampaignsRead More
This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.
eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More
In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.
Google Shopping: How to Set Up, Optimize, and Execute Your CampaignsRead More
We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it.
Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here’s how we manage the process for one of our 7-figure clients.
Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords BudgetRead More
We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did …
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on …
How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping CampaignRead More
Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting. About the Play This play will allow you to control your bids differently from low funnel keywords (SKU) to high level keywords (best tablet for mom). The Waterfall can be found on page 11 of …
Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and segmentation can do wonders to help a brand draw in more qualified visitors – users …
PPC Case Study: Focusing on Audience Opportunities Draws More Qualified VisitorsRead More
