Paid Search Shopping

How to Avoid Out of Stock Products in Google Shopping & Search

By Neil Robertson on September 27, 2021

What should you do if you're running PPC ads — and your products go out of stock? We share our preemptive strategies to prevent wasted ad spend.

3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

By Kaylene Gillis (Alumni) on June 21, 2021

We show you how three simple steps cleaned up Atrantil's PPC account and paved the way for increases in ROAS, clicks, and branded impression share — all in just one month.

Improve Ad Performance with Google Shopping Data Feed Optimization

By Gabe McFarland (Alumni) on December 21, 2020

Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We've curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

By Caesar Barba on May 7, 2020

Here are two innovative methods for implementing tracking parameters to report on free Google Shopping performance, and optimize for both paid and organic results.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

By Caesar Barba on March 26, 2020

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

By Caesar Barba on May 3, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

By Ariel Steeber (Alumni) on July 10, 2018

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here's exactly how we did it.

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

By Neil Robertson on March 20, 2018

Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here's how we manage the process for one of our 7-figure clients.

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

By Neil Robertson on January 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were:

Conversion rate: increased 116%
Revenue:

…

How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

By Aaron St Gelais (Alumni) on December 20, 2017

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue.

They also …

Paid Search Shopping

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