Improve Ad Performance with Google Shopping Data Feed OptimizationRead More
Paid Search Shopping
How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns
How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping CampaignsRead More
eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS
eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More
Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns
Google Shopping: How to Set Up, Optimize, and Execute Your CampaignsRead More
How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)
Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget
Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords BudgetRead More
Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store
We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were:
- Conversion rate: increased 116%
- Revenue:
How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue.
They also …
How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping CampaignRead More
The Waterfall (7 of 9 Winning Plays) – Use Priority Settings & Negative Keywords to Bid Higher on Lower Funnel Traffic with Google Shopping
Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting.
About the Play
This play will allow you to control your bids differently from low funnel keywords (SKU) to high …
PPC Case Study: Focusing on Audience Opportunities Draws More Qualified Visitors
Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …
PPC Case Study: Focusing on Audience Opportunities Draws More Qualified VisitorsRead More