A/B Testing

Case Study: How an Instagram CRO Experiment Lifted UGC Conversions by 13% for this eCommerce Website

By Ally Kuhn (Alumni) on August 4, 2023

Learn how a user-generated content experiment by Inflow increased conversion rates for one eCommerce website by more than double digits.

Case Study: How Free Shipping & Returns Lifted Sales by 20% for this eCommerce Website

By Keith Hagen (Alumni) on July 31, 2023

Learn how Inflow's CRO testing helped eCommerce business TrailCam Pro increase online sales by 20% with one simple website design change.

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

By Brian Gillespie (Alumni) on November 18, 2019

Make sure your eCommerce A/B Testing results are 100% accurate with our checklist!

Why You Shouldn’t Split Test During an eCommerce Redesign

By Devon Cox on November 6, 2018

Discover why Inflow doesn't recommend split testing (and other risks & costs of massive redesigns) in our extensive guide. Read it now to learn more.

A/B Cross Device Testing Flaws for CRO

By Keith Hagen (Alumni) on June 6, 2016

How to Perform Geo Targeted Testing

Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing.

When a user enters an A/B test on one device, then visits again on …

The Axe vs Scalpel: Should You Redesign or Optimize Your eCommerce Website?

By Michael Kuehn on March 8, 2016

Axe vs. Scalpel – Full Site Redesign or Continuous Optimization

In a previous post, we discussed why during a site redesign you should engage your UX experts, whether internal or external, prior to working with designers. But should you …

How to Prioritize CRO Testing for Your eCommerce Website

By Keith Hagen (Alumni) on September 29, 2015

When it comes to prioritizing your website testing, it’s pure numbers.

A Formula to SCORE Test Opportunities

It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the …

The eCommerce Website Testing Checklist

By Keith Hagen (Alumni) on September 15, 2015

Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more.

And so-on…

Get the full check list right here!

Let’s

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The “Test Window” Methodology for eCommerce Conversion Optimization Testing

By Keith Hagen (Alumni) on September 8, 2015

When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the …

Ways to Prime Your eCommerce Website for Conversion Testing

By Todd Barrs on September 1, 2015

One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state …