Inflow: eCommerce Marketing Agency
Why we don’t recommend split testing and other best practices for eCommerce website redesigns.
How to Perform Geo Targeted Testing Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing. When a user enters an A/B test on one device, then visits again on another, they are likely to be assigned another variation of the test. This is what’s …
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Make sure your eCommerce A/B Testing results are 100% accurate with our checklist!
The 5 Worst eCommerce A/B Testing Mistakes to Watch out for Read More
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Why we don’t recommend split testing and other best practices for eCommerce website redesigns.
Why You Shouldn’t Split Test During an eCommerce RedesignRead More
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How to Perform Geo Targeted Testing Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing. When a user enters an A/B test on one device, then visits again on another, they are likely to be assigned another variation of the test. This is what’s …
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Axe vs. Scalpel – Full Site Redesign or Continuous Optimization In a previous post, we discussed why during a site redesign you should engage your UX experts, whether internal or external, prior to working with designers. But should you even be conducting a redesign? This is a massive undertaking for any site, so you want …
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When it comes to prioritizing your website testing, it’s pure numbers. A Formula to SCORE Test Opportunities It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that …
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Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more. And so-on… Get the full check list right here! Let’s look at two very important and closely related items on the checklist and break down the …
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When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the “Test Window.” This is how you will not only find the TRUE outcome of your testing but …
The “Test Window” Methodology for Conversion Optimization TestingRead More
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One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state ready for testing. Just because your website looks professional doesn’t mean that it’s ready for …
Prime Your eCommerce Website for Conversion TestingRead More
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I recently wrote a post about some of the common challenges I’ve encountered running testing programs for my clients. I’d like to expand on one of them – selecting KPIs. I was reading a post the other day about the three Cardinal Sins of KPIs and Performance Metrics[i] and realized that many eCommerce managers make …
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When I started my career at an agency in New York, I didn’t really know the difference between consulting vs. working on an in-house team. This was a big part of the decision to move into product management for my next position. As a consultant, I felt like I was missing part of the picture …
