A/B Testing

How to Perform Geo Targeted Testing

Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing.

When a user enters an A/B test on one device, then visits again on …

Axe vs. Scalpel – Full Site Redesign or Continuous Optimization

In a previous post, we discussed why during a site redesign you should engage your UX experts, whether internal or external, prior to working with designers. But should you …

When it comes to prioritizing your website testing, it’s pure numbers.

A Formula to SCORE Test Opportunities

It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the …

When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the …

One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state …

I recently wrote a post about some of the common challenges I’ve encountered running testing programs for my clients. I’d like to expand on one of them – selecting KPIs. I was reading a post the other day about the …

When I started my career at an agency in New York, I didn’t really know the difference between consulting vs. working on an in-house team. This was a big part of the decision to move into product management for my …