Google Analytics

GA4 Predictive Audiences: How to Make Them Work for Your PPC Campaigns

By Jeremiah Zgliczynski on November 26, 2024

Discover how predictive audiences work in GA4 and how to make them work for your PPC campaigns.

Google Ads Reporting in Google Analytics 4: Finding & Analyzing Your PPC Data

By Julia Morris on August 22, 2024

Learn how to analyze your Google Ads performance in Google Analytics 4 using top reports in the platform, as recommended by Inflow's PPC experts.

Server Side Tracking: The Future of Data Collection in a Cookie-less World

By Bojan Mareljic on June 4, 2024

Learn how server-side GTM tagging can enhance data accuracy, security, and website performance.

Google Analytics 4 vs. Universal Analytics: 5 Key Differences in Data & Reporting

By Julia Morris on January 10, 2024

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

How to Build a KPI Dashboard in Google Sheets Using Supermetrics [Free Template]

By Jeremiah Zgliczynski on December 5, 2023

Use Inflow’s downloadable KPI template in Google Sheets to pull in data from Google Analytics, Google Ads, and more.

Why Your Google Analytics 4 Data Doesn’t Match Up (& What You Can Do About It)

By Julia Morris on November 27, 2023

Find out exactly why your Google Analytics isn’t accurate compared to other sources and how you can improve your reporting strategy to have it all make sense.

How to Track Form Submits with Same IDs After an API Redirect: Capturing Accurate Referrer in GTM

By Bojan Mareljic on November 2, 2023

Learn how to track form submissions in GTM when they have the same IDs and go through API redirects.

How to Set Up Google Analytics 4: Complete Guide

By Julia Morris on October 31, 2023

Learn how to set up your Google Analytics 4 eCommerce tracking to optimize your data collection and analysis efforts.

10 Reasons Why Your Business Needs Ongoing GTM & GA4 Support and Monitoring

By Bojan Mareljic on October 12, 2023

Learn how ongoing GTM & GA4 support/monitoring can help you ensure data accuracy and optimize your digital strategy for maximum ROI.

How to Exclude PII from Google Analytics 4 Using Google Tag Manager

By Bojan Mareljic on September 1, 2023

Learn how you can prevent PII in Google Analytics 4 by following Inflow’s Google Tag Manager exclusion method today.

Google Analytics

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