eCommerce Case Studies for Digital Marketing

Read comprehensive case studies on Content Marketing, Conversion Optimization (CRO), Link Building, Paid Search (PPC), SEO, and Social Media

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How We Used Micro Conversion Data to Increase Conversion Rates by 37%

Posted By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

How We Used Micro Conversion Data to Increase Conversion Rates by 37%Read More

Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

Posted By Shaun Elley (Alumni) on July 21, 2020

The case of Shaun vs. Google automated bidding: Find out what we tested, what we learned, and how we dug into campaign performance to claim our victory!

Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & ProfitabilityRead More

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Posted By Caesar Barba on March 26, 2020

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Posted By Brian Gillespie (Alumni) on January 7, 2020

The best trust badge for eCommerce is...

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfeeRead More

Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Posted By Olivia Smith on November 1, 2019

Increase your PPC ROAS and spend less on ads with the strategies in this eCommerce PPC case study.

Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%Read More

eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell Placement

Posted By Devon Cox on September 27, 2019

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store.

eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell PlacementRead More

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Posted By Mandy Mangold on June 6, 2019

Here's how adding descriptions to the top of eCommerce category pages helped drive 46% more organic traffic over an 18 month period.

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 MonthsRead More

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Posted By Tory Gray on May 21, 2019

For the subject of this case study, one of our clients benefited with a 64% increase in strategic content revenue after we helped to prune their blog content. Read on to learn more!

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%Read More

eCommerce Case Studies for Digital Marketing

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