eCommerce Marketing Case Studies

3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

By Kaylene Gillis on June 21, 2021

We show you how three simple steps cleaned up Atrantil's PPC account and paved the way for increases in ROAS, clicks, and branded impression share — all in just one month.

How We Used Micro Conversion Data to Increase Conversion Rates by 37%

By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

By Shaun Elley on July 21, 2020

The case of Shaun vs. Google automated bidding: Find out what we tested, what we learned, and how we dug into campaign performance to claim our victory!

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

By Caesar Barba on March 26, 2020

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.