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How to Determine Which eCommerce Platform is Best for Your SEO Strategy

Posted By Mandy Mangold on March 19, 2021

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies.

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How to Test SEO-Related Changes on Your eCommerce Site

Posted By Kate Miller on January 28, 2021

What is SEO testing and how does it work? Learn how to set up tests that will help measure & evaluate the results of your website optimizations.

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How to Uncover Hidden Content Decay on Your eCommerce Website (Without Any 3rd Party Tools)

Posted By Alex Juel on April 17, 2020

A more precise way for eCommerce companies to periodically monitor for and identify content decay.

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Our Checklist of 11 eCommerce SEO Best Practices Proven to Increase Sales

Posted By Alex Juel on February 5, 2020

Want to know which eCommerce SEO tactics create an ROI? Look no further than this checklist...

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4 Step eCommerce Keyword Research Strategy (Advanced Guide)

Posted By Cesar Tellez on January 22, 2020

A no-nonsense eCommerce keyword research guide to catapault your products to the top of Google's search engine results pages!

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We Used Ahrefs to Analyze 25 Highly Competitive eCommerce Search Terms. Here’s What We Found

Posted By Mike Belasco on January 8, 2019

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords?

Is building as many backlinks as possible really the key to ranking well? (Hint: nope)…

We Used Ahrefs to Analyze 25 Highly Competitive eCommerce Search Terms. Here’s What We FoundRead More

The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors

Posted By Tommy Bailey (Alumni) on December 18, 2018

Simms Fishing uses a variety of eCommerce branding strategies to command some of the highest prices in its market. Read more about their success!

The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its CompetitorsRead More

Research: How the Top 50 U.S. eCommerce Companies Dominate SEO

Posted By Mike Belasco on July 24, 2018

We researched the top 50 U.S. eCommerce companies to see how they dominate the search engines. What eCommerce SEO tactics do they use to drive results? Read more to find out!

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Traffic Drop Checklist: Start with the Obvious

Posted By Kent Barton (Alumni) on June 16, 2016

So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do?

Whether you manage clients or work in-house, it is likely there …

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The Marketing Executive’s Guide to Google Algorithm Updates & SEO Risk

Posted By Dan Kern (Alumni) on October 21, 2015

As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if …

The Marketing Executive’s Guide to Google Algorithm Updates & SEO RiskRead More

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