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Get the latest news, strategies, tactics and search engine optimization (SEO) tips from the Inflow eCommerce blog. Learn more about our eCommerce SEO services.

Posted by The Inflow Team on June 20th, 2017
inflow_featured-post-stalker

Did you know Google will soon be giving more weight to what their mobile bot finds on your website than what’s found by the desktop-oriented Googlebot they’ve used to crawl the web for the last decade? Learn more here. About the Play The Stalker is from page six of our eCommerce Marketing Playbook, which outlines Read More

Posted by Mike Belasco on May 31st, 2017
ecommerce-marketing-goals-featured image

Typically you see posts about setting business goals towards the end of the year or the start of a new year, so apologies if this post seems out of place. The truth is, if you don’t have specific goals set for your business, NOW is the best time to set them. Unfortunately most of the Read More

Posted by Everett Sizemore on May 23rd, 2017
eCommerce Category Page Optimization: SEO & Conversion

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem Read More

Posted by The Inflow Team on May 16th, 2017
Google Site Search Replacement

Site Search Vendors: Which is Best for SEO and Conversion Optimization? Google says by the end of 2017 they will be sunsetting Google Site Search. Many eCommerce businesses are already looking for the best replacement. We’re preparing to help our clients make that choice, and thought it would be fun to try a new content format Read More

Posted by Everett Sizemore on May 11th, 2017
Internal Site Search URLs

What Google says about indexable site search results: Matt Cutts covered this exact topic in 2007 when he referenced the following from Google’s Quality Guidelines page: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.” A lot can change in ten Read More

Posted by Michael Kuehn on May 2nd, 2017
Sitewide eCommerce Conversion Optimization

The Strongest Global Elements From Our Best in Class eCommerce Websites As part of our continuing work compiling data on the Best in Class eCommerce sites on the web, we’ll be breaking down some of the common features for each section of an eCommerce site. Starting at the top, this post focuses on global site Read More

Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by Everett Sizemore on April 12th, 2017
Sitebulb SEO Crawler Beta Test Video

I had the opportunity to take a new crawler out on a test run. It’s called Sitebulb, and was developed by the URL Profiler team, which is another SEO tool that we use often for Content Audits and Technical SEO Audits. Here’s a quick video showing key features of the new tool: We’ll continue to Read More

Posted by Alex Juel on March 7th, 2017
Keyword Research for Featured Snippets

A good keyword research strategy should consider both keyword volume and user experience. Obviously, you want your page to perform well. You also want to give your audience information that they actually value. One way to accomplish both is to target featured snippets in your keyword research process. What is a Featured Snippet? A featured Read More

Posted by Michael Kuehn on February 21st, 2017
Emerging Trends from Best-in-Class Research- Part 2

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most Read More

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