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Get the latest news, strategies, tactics and search engine optimization (SEO) tips from the Inflow eCommerce blog. Learn more about our eCommerce SEO services.

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Posted by Tory Gray on July 30th, 2019
5 Phase eCommerce Website Migration Checklist: Keep Your Traffic!

Review this eCommerce website migration checklist before you migrate to a new platform to keep your SEO. Read More

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Posted by Mandy Mangold on June 6th, 2019
A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Here’s how adding descriptions to the top of eCommerce category pages helped drive 46% more organic traffic over an 18 month period. Read More

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Posted by Tory Gray on May 21st, 2019

For the subject of this case study, one of our clients benefited with a 64% increase in strategic content revenue after we helped to prune their blog content. Read on to learn more! Read More

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Posted by Caesar Barba on May 3rd, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns. Read More

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Posted by Shaun Elley on April 16th, 2019
16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients. Read More

Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Posted by Gabe McFarland on April 2nd, 2019
Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Our guide to optimizing your eCommerce product or data feed for Google Shopping ads to get the lowest costs per click and highest ROAS. We’ve curated these lessons from working on hundreds of eCommerce shopping ad campaigns. Read More

An SEO’s Perspective: How to Scale Quality Content Production

Posted by Tory Gray on March 26th, 2019
An SEO’s Perspective: How To Scale Quality Content Production

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T. Read More

Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Posted by Mike Belasco on March 19th, 2019
Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Learn how to use Edge SEO to implement SEO changes without coding or requiring developers to change your backend. Read More

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Posted by Neil Robertson on February 27th, 2019
Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions. Read More

Best eCommerce Platform for SEO: Don’t Just Choose a Platform, Make Sure It Fits Around Your Strategy

Posted by Tory Gray on February 19th, 2019

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More

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