Conversion Rate Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

Home > eCommerce Digital Marketing Blog > Conversion Rate Optimization

PPC Management Software for eCommerce: Is It Worth It?

Posted By Caesar Barba on March 24, 2020

Should you invest in a PPC management software platform? This post will help you decide if these tools are worth it.

PPC Management Software for eCommerce: Is It Worth It?Read More

Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

Posted By Brian Gillespie on March 9, 2020

Are you currently on Magento 1? This guide will make the Magento to BigCommerce migration process a lot easier for you to manage. Read now!

Magento to BigCommerce Migration Guide: How to Replatform Quickly and PainlesslyRead More

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Posted By Brian Gillespie on January 7, 2020

The best trust badge for eCommerce is…

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfeeRead More

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Posted By Brian Gillespie on December 9, 2019

This in-depth comparison between Shopify Plus and Magento 2 Commerce will clarify when to use each platform.

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?Read More

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Posted By Brian Gillespie on December 3, 2019

See our breakdown of Kibo’s Monetate vs Certona to know the difference between each personalization platform.

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization PlatformsRead More

eCommerce Personalization Strategies Using Google Analytics and Other Free Tools

Posted By Michael Kuehn on November 26, 2019

Here we outline our method to personalize eCommerce sites using just Google Analytics and simple cookies. No elaborate third party tools required.

eCommerce Personalization Strategies Using Google Analytics and Other Free ToolsRead More

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

Posted By Brian Gillespie on November 18, 2019

Make sure your eCommerce A/B Testing results are 100% accurate with our checklist!

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for Read More

eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell Placement

Posted By Devon Cox on September 27, 2019

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store.

eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell PlacementRead More

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Posted By Devon Cox on September 19, 2019

We present 2 case studies that show how measuring conversion rate by channel and seasonality are required to properly understand your conversion rate. Includes conversion rate numbers by channel.

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site ChangesRead More