eCommerce Conversion Optimization & CRO Testing Blog

eCommerce Upselling Strategies: The Complete Guide with Case Study

By Devon Cox on November 18, 2021

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store.

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

By Devon Cox on October 28, 2021

We explain the importance of calculating conversion rate by channel, using two client case studies as examples.

Pre-Holiday Code Freeze Best Practices for eCommerce Site Optimization in 2021

By Michael Kuehn on September 22, 2021

Before you freeze your site code for this year's holiday shopping season, follow these best practices to ensure your site is fully optimized.

10 Holiday eCommerce Conversion Optimization Strategies for 2021

By Devon Cox on August 18, 2021

Optimize your eCommerce site for holiday conversions with our 10 strategies for maximizing your conversion rate on Black Friday, Cyber Monday, and more.

eCommerce Homepage Best Practices for Conversion Optimization

By Devon Cox on February 8, 2021

After comparing conversion features across top eCommerce sites, we identified 9 homepage best practices you must have on your site in 2021.

PPC Management Software for eCommerce: Is It Worth It?

By Caesar Barba on March 24, 2020

Should you invest in a PPC management software platform? This post will help you decide if these tools are worth it.

Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

By Brian Gillespie (Alumni) on March 9, 2020

Currently using Magento 1? Our complete guide will make the Magento to BigCommerce migration process a lot easier to manage. Read now to get started.

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

By Brian Gillespie (Alumni) on January 7, 2020

Our CRO experts identified the best trust badge for eCommerce businesses today. Discover what it is in our full case study.

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

By Brian Gillespie (Alumni) on December 9, 2019

Read our in-depth comparison of Shopify Plus and Magento 2 Commerce to find out which platform is best for your eCommerce site.

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

By Brian Gillespie (Alumni) on December 3, 2019

Read Inflow's breakdown of Kibo's Monetate vs Certona to know the difference between each personalization platform and pick the right one for you.

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