Conversion Rate Optimization

Enjoy expert-written conversion rate optimization and testing content from the Inflow team. Learn more about our conversion optimization (CRO) services here.

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Mobile Conversion Optimization (5)

Usability (5)

eCommerce Page CRO (10)

A/B Testing (11)

Tools and Plugins (14)

Trends (18)

Our Must-Read Posts About Conversion Rate Optimization

Best-in-Class eCommerce Homepages: Conversion Optimization

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging …

How to Choose eCommerce Product Review Software: A Comparison of the Top 7 Platforms

Product reviews raise conversions and boost SEO rankings. They’re a must-have for every eCommerce site. BazaarVoice found that site visitors who interact with both reviews and customer Q&A are 105% more likely to purchase. Another product review provider, Reevoo, found their customers boost conversions by 2.7x on average. eCommerce product reviews directly impact conversions, but …

Our most recent Posts About Conversion Rate Optimization

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Posted By Mike Belasco on April 1, 2020

We surveyed 18 eCommerce clients on their marketing plans during the current COVID-19 crisis. Here are the results.

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand ShockRead More

Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

Posted By Steph Tripp on March 9, 2020

Are you currently on Magento 1? This guide will make the Magento to BigCommerce migration process a lot easier for you to manage. Read now!

Magento to BigCommerce Migration Guide: How to Replatform Quickly and PainlesslyRead More

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Posted By Brian Gillespie on January 7, 2020

The best trust badge for eCommerce is…

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfeeRead More

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Posted By Brian Gillespie on December 9, 2019

This in-depth comparison between Shopify Plus and Magento 2 Commerce will clarify when to use each platform.

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?Read More

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Posted By Brian Gillespie on December 3, 2019

See our breakdown of Kibo’s Monetate vs Certona to know the difference between each personalization platform.

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization PlatformsRead More

eCommerce Personalization Strategies Using Google Analytics and Other Free Tools

Posted By Michael Kuehn on November 26, 2019

Here we outline our method to personalize eCommerce sites using just Google Analytics and simple cookies. No elaborate third party tools required.

eCommerce Personalization Strategies Using Google Analytics and Other Free ToolsRead More

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

Posted By Brian Gillespie on November 18, 2019

Make sure your eCommerce A/B Testing results are 100% accurate with our checklist!

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for Read More

eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell Placement

Posted By Devon Cox on September 27, 2019

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store.

eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell PlacementRead More

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Posted By Devon Cox on September 19, 2019

We present 2 case studies that show how measuring conversion rate by channel and seasonality are required to properly understand your conversion rate. Includes conversion rate numbers by channel.

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site ChangesRead More

Our Must-Read Posts About Conversion Rate Optimization

Best-in-Class eCommerce Homepages: Conversion Optimization

How to Choose eCommerce Product Review Software: A Comparison of the Top 7 Platforms

More of Our Favorite Posts About Conversion Rate Optimization

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow eCommerce Best-in-Class Research Study 2019

McAfee Trust Seals vs Norton Trust Badges for eCommerce

Our most recent Posts About Conversion Rate Optimization

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

eCommerce Personalization Strategies Using Google Analytics and Other Free Tools

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell Placement

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

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