eCommerce Conversion Optimization & CRO Testing Blog

Code Freeze Best Practices for eCommerce Site Optimization Before the 2023 Holiday Season

By Michael Kuehn on September 7, 2023

Before you freeze your site code for this year's holiday shopping season, follow these best practices to ensure your site is fully optimized.

Case Study: How an Instagram CRO Experiment Lifted UGC Conversions by 13% for this eCommerce Website

By Ally Kuhn (Alumni) on August 4, 2023

Learn how a user-generated content experiment by Inflow increased conversion rates for one eCommerce website by more than double digits.

Case Study: How Free Shipping & Returns Lifted Sales by 20% for this eCommerce Website

By Keith Hagen (Alumni) on July 31, 2023

Learn how Inflow's CRO testing helped eCommerce business TrailCam Pro increase online sales by 20% with one simple website design change.

eCommerce Shipping & Returns: Best Practices for Conversion Optimization in 2023

By Devon Cox on June 12, 2023

Our CRO team shares four best practices to implement on your eCommerce site to improve your online conversion rates, based on our annual research report and client testing.

11 eCommerce Checkout & Shopping Cart Design Best Practices for 2023

By Michael Kuehn on June 5, 2023

We share 11 ways to boost your checkout page conversions and keep your customers satisfied in this complete guide.

11 of the Best eCommerce Product Page Design Examples & Best Practices for 2023

By Keith Hagen (Alumni) on June 1, 2023

We share 11 examples of product page design features from top eCommerce sites — which you can use to drive conversions and sales for your business.

9 eCommerce Homepage Best Practices for Conversion Optimization in 2023

By Devon Cox on May 25, 2023

We share the best examples and strategies that top eCommerce websites are using for their homepage design in 2023.

8 eCommerce Category Page Best Practices to Increase Conversions in 2023

By Keith Hagen (Alumni) on May 18, 2023

Read our research about the best eCommerce category page design and examples to boost your online conversion rate.

Announcing: Inflow’s eCommerce Best in Class 2023 Report – Conversion Optimization Features

By Devon Cox on March 28, 2023

Our eCommerce Best in Class Report for 2023 is now live and free to download. Read this preview to learn what top retailers are doing with UX, CRO, and more.

How to Increase Your Average Order Value (Without Draining Your Marketing Budget)

By Devon Cox on January 24, 2023

Make the most out of your existing marketing efforts by following these proven tips for increasing your average order value — without breaking your budget.

Conversion Rate Optimization

Request a Proposal

Stay on top of your eCommerce strategy.