Goal Metrics and Analytics

Our Must-Read Posts About Goal Metrics and Analytics

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality.

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions.

Our most recent Posts About Goal Metrics and Analytics

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Posted By Caesar Barba on March 26, 2020

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Posted By Shaun Elley on September 16, 2019

Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality.

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit IncreaseRead More

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Posted By Neil Robertson on February 27, 2019

Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions.

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.Read More

The 411 (4 of 9 Winning Plays)

Posted By The Inflow Team on July 5, 2017

Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that a good amount of revenue might actually be missing because it comes from orders placed …

The 411 (4 of 9 Winning Plays)Read More

A Better Way to Look at These 3 PPC Metrics

Posted By Caesar Barba on June 23, 2016

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice versa. How can that be possible? For PPC metrics to be most actionable, they need …

A Better Way to Look at These 3 PPC MetricsRead More

Our Must-Read Posts About Goal Metrics and Analytics

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

More of Our Favorite Posts About Goal Metrics and Analytics

The 411 (4 of 9 Winning Plays)

A Better Way to Look at These 3 PPC Metrics

Our most recent Posts About Goal Metrics and Analytics

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

The 411 (4 of 9 Winning Plays)

A Better Way to Look at These 3 PPC Metrics

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