Goal Metrics and Analytics

Google Ads Reporting in Google Analytics 4: Finding & Analyzing Your PPC Data

By Julia Morris on August 22, 2024

Learn how to analyze your Google Ads performance in Google Analytics 4 using top reports in the platform, as recommended by Inflow's PPC experts.

Google Ads Manual Bidding Removal & What It Means for Your Marketing Strategy

By Michael Block (Alumni) on January 30, 2023

With Google pushing automated CPC bidding and eventually removing manual CPC bidding altogether, how will this impact your marketing strategy? We give you our expert thoughts.

Are eCommerce Companies Too Reliant on Paid Marketing? Our Thoughts

By Neil Robertson (Alumni) on January 27, 2023

Are eCommerce companies too reliant on paid ads? Will they saturate their market? We weigh in on these questions and more.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROA

By Caesar Barba (Alumni) on November 3, 2022

Find out how our PPC experts analyzed various data metrics — not just ROAS — to create maximum profitability for one eCommerce client.

Find Your Top-Performing Products & Categories with our Free eCommerce Reporting Template

By McKenzie Davis (Alumni) on November 15, 2021

Download our free Google Data Studio template now to inform your SEO & PPC campaigns and drive the most revenue for your store.

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

By Shaun Elley (Alumni) on September 16, 2019

Discover how to increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality, using a real-life eCommerce example.

The 411 (4 of 9 Winning Plays) – Use Keyword Level Call Tracking to Capture Revenue from Offsite Conversions

By The Inflow Team on July 5, 2017

Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that …

A Better Way to Look At 3 Popular PPC Metrics

By Caesar Barba (Alumni) on June 23, 2016

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …

Goal Metrics and Analytics

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