Goal Metrics and Analytics

Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality.

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit IncreaseRead More

Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions.

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.Read More

Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that a good amount of revenue might actually be missing because it comes from orders placed …

The 411 (4 of 9 Winning Plays) – Use Keyword Level Call Tracking to Capture Revenue from Offsite ConversionsRead More

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice versa. How can that be possible? For PPC metrics to be most actionable, they need …

A Better Way to Look At 3 Popular PPC MetricsRead More