Goal Metrics and Analytics

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

By Shaun Elley on September 16, 2019

Increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality.

Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

By Neil Robertson on February 27, 2019

Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions.

The 411 (4 of 9 Winning Plays) – Use Keyword Level Call Tracking to Capture Revenue from Offsite Conversions

By The Inflow Team on July 5, 2017

Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that …

A Better Way to Look At 3 Popular PPC Metrics

By Caesar Barba on June 23, 2016

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …

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