SEO Outsourcing by Inflow: Convert. Attract. Grow
eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!
A no-nonsense eCommerce keyword research guide to catapault your products to the top of Google’s search engine results pages!
Track 30+ eCommerce metrics? That’s too many. Here’s a list with the best KPIs to focus on and the reasons why.
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Track 30+ eCommerce metrics? That’s too many. Here’s a list with the best KPIs to focus on and the reasons why.
eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIsRead More
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Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency.
Our Strategy for Building One of the Best eCommerce AgenciesRead More
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Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue.
Inbound Call Conversion Tracking for eCommerce: A Guide to Getting StartedRead More
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In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my …
The Critical Element Missing from Many eCommerce PPC and SEO CampaignsRead More
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How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue.
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If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff?
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?Read More
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Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for.
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)Read More
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Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as …
Call Tracking Providers for Your eCommerce BusinessRead More
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Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com] [2018 Marketing Technology …
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Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters.
Why Your eCommerce Conversion Rate Is Probably Better Than You ThinkRead More
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