eCommerce Marketing and SEO Blog

Why Your Google Analytics 4 Data Doesn’t Match Up (& What You Can Do About It)

By Julia Morris on November 27, 2023

Find out exactly why your Google Analytics isn’t accurate compared to other sources and how you can improve your reporting strategy to have it all make sense.

The Small Business’s Holiday Marketing Guide for 2023

By Kate Miller on November 15, 2023

Use Inflow's holiday marketing ideas for small businesses to create a strategy that skyrockets your sales through Black Friday and beyond.

How to Track Form Submits with Same IDs After an API Redirect: Capturing Accurate Referrer in GTM

By Bojan Mareljic on November 2, 2023

Learn how to track form submissions in GTM when they have the same IDs and go through API redirects.

How to Set Up Google Analytics 4: Complete Guide

By Mike Belasco on October 31, 2023

Learn how to set up your Google Analytics 4 eCommerce tracking to optimize your data collection and analysis efforts.

Building Your 2023 Holiday eCommerce Marketing Strategy: Increasing Sales, Revenue, & Customer Loyalty

By Mike Belasco on October 27, 2023

Set your eCommerce website up for success in 2023 with this list of tips, tricks, and recommended strategies from our digital marketing experts.

10 Reasons Why Your Business Needs Ongoing GTM & GA4 Support and Monitoring

By Bojan Mareljic on October 12, 2023

Learn how ongoing GTM & GA4 support/monitoring can help you ensure data accuracy and optimize your digital strategy for maximum ROI.

Creating Your 2023 Black Friday Pricing Strategy: Tips for eCommerce Brands

By Natalie Charette on October 2, 2023

Learn how to develop a holiday pricing strategy that attracts the most customers and makes the most sales this year.

How to Exclude PII from Google Analytics 4 Using Google Tag Manager

By Bojan Mareljic on September 1, 2023

Learn how you can prevent PII in Google Analytics 4 by following Inflow’s Google Tag Manager exclusion method today.

eCommerce Black Friday Tips for Increased Sales [+ Downloadable Checklist]

By Jen Holzman on August 23, 2023

Get your online store ready for Black Friday & Cyber Monday 2023 with our experts' list of digital marketing tips.

The eCommerce Branding Strategies This Outdoors Retailer Uses to Command 2x–4x Higher Prices Than Its Competitors

By Tommy Bailey (Alumni) on August 17, 2023

Learn how Simms Fishing uses a variety of eCommerce branding strategies to command some of the highest prices in its market.

eCommerce Strategy

Request a Proposal

Stay on top of your eCommerce strategy.