eCommerce Strategy

eCommerce marketing is what we do, which includes SEO, CRO, PPC, social, marketing automation, email, etc. The posts below are chock-full of useful eCommerce marketing tips, news, strategies and tactics. Enjoy!

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How to Find Your eCommerce Conversion Rate in Google Analytics

Posted By Devon Cox on March 4, 2021

Did you know the most common way to calculate your eCommerce conversion rate isn’t the most accurate? In this article, we show you a better way to calculate this rate — and why it matters.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Posted By Everett Sizemore (Alumni) on June 9, 2020

Marketing audits have evolved as websites and online businesses have grown in complexity. It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business.

A comprehensive marketing audit takes the individual aspects of …

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10 Best eCommerce Marketing Automation Systems Compared

Posted By Mike Belasco on May 4, 2020

We compare Klaviyo, ActiveCampaign, Hubspot, and more in this evaluation of eCommerce marketing automation systems. Which system is right for you?

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Posted By Steph Tripp on May 1, 2020

Finding a good eCommerce agency isn't easy. Learn how to use our Innovation Litmus Test to separate the good agencies from the bad.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Posted By Lindsay Haskell on April 3, 2020

Maximize B2B online sales with this list of proven B2B eCommerce strategies that will take your marketing to a higher level.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Posted By Mike Belasco on March 27, 2020

Apply these supercharged eCommerce marketing strategies to your online store and watch sales climb.

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Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

Posted By Brian Gillespie (Alumni) on March 9, 2020

Are you currently on Magento 1? This guide will make the Magento to BigCommerce migration process a lot easier for you to manage. Read now!

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Posted By Mike Belasco on January 15, 2020

Track 30+ eCommerce metrics? That's too many. Here's a list with the best KPIs to focus on and the reasons why.

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Our Strategy for Building One of the Best eCommerce Agencies

Posted By Mike Belasco on August 14, 2019

Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency.

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Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

Posted By Olivia Smith on July 8, 2019

Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue.

Inbound Call Conversion Tracking for eCommerce: A Guide to Getting StartedRead More

eCommerce Strategy

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