eCommerce Marketing and SEO Blog

9 Furniture Store & Home Goods Digital Marketing Strategies to Increase Sales

By Shane Klein on March 6, 2023

Find out which proven furniture marketing strategies we've used to help brands like Vitrazza and Modern Bungalow increase their online sales

Are You Using the Right eCommerce Conversion Rate in Google Analytics 4?

By Devon Cox on March 3, 2023

Did you know the most common way to review your eCommerce conversion rate isn’t the most accurate? In this article, we show you why we prefer user-based rates — and how you can find them in GA4.

9 eCommerce Marketing Trends to Consider for Your 2023 Strategy & Budget

By Mike Belasco on December 12, 2022

Learn about the top marketing trends that will impact eCommerce this year, including TikTok, Google Analytics 4, and more.

Inbound Marketing for eCommerce Checklist: How to Attract More Customers

By Chris Hickey (Alumni) on October 27, 2022

Use our 11-point inbound marketing checklist to better attract, engage, and convert your target shoppers.

GA4 Case Study: Tracking Data for eCommerce & Non-eCommerce Sites

By Mike Belasco on October 11, 2022

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.

How to Forecast SEO Growth & ROI for eCommerce Websites

By Forrest Dombrow on October 7, 2022

Follow our three methods for calculating ROI of SEO to predict your site's future performance.

What Makes a Product Review Good? Tips & Examples for eCommerce Websites

By Lindsay Haskell on October 3, 2022

Learn what makes a product review good (and how to inspire such feedback from your valued customers) in our complete guide now.

15 eCommerce Holiday Marketing Strategies to Boost Sales & Revenue

By Mike Belasco on September 23, 2022

Boost your holiday sales with our 10 eCommerce holiday marketing strategies. Get started now before it's too late.

Google Analytics 4 vs. Universal Analytics: Data & Reporting

By Mike Belasco on August 29, 2022

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

Shopify Benefits & Drawbacks: Why Use Shopify for eCommerce?

By Joel Oquendo on August 15, 2022

Learn about the pros and cons of using Shopify to find out if this platform is right for your eCommerce store.

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