eCommerce Marketing and SEO Blog

15 List Growth Email Marketing Strategies for eCommerce Websites

By Everett Sizemore (Alumni) on July 14, 2021

We explain the importance of building your eCommerce email list, as well as different strategies and tactics to consider for email marketing.

10 Best eCommerce Marketing Automation Systems Compared

By Mike Belasco on June 10, 2021

We compare Klaviyo, ActiveCampaign, Hubspot, and more in this evaluation of eCommerce marketing automation systems. Which system is right for you?

How to Find Your eCommerce Conversion Rate in Google Analytics

By Devon Cox on March 4, 2021

Did you know the most common way to calculate your eCommerce conversion rate isn’t the most accurate? In this article, we show you a better way to calculate this rate — and why it matters.

How to Use a Marketing Audit to Pivot Your Digital Strategy

By Everett Sizemore (Alumni) on June 9, 2020

Marketing audits have evolved as websites and online businesses have grown in complexity. It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business.

A comprehensive marketing audit takes the individual aspects of …

Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

By Steph Tripp on May 1, 2020

Finding a good eCommerce agency isn't easy. Learn how to use our Innovation Litmus Test to separate the good agencies from the bad.

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

By Lindsay Haskell on April 3, 2020

Maximize B2B online sales with this list of proven B2B eCommerce strategies that will take your marketing to a higher level.

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

By Mike Belasco on March 27, 2020

Apply these supercharged eCommerce marketing strategies to your online store and watch sales climb.

Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

By Brian Gillespie (Alumni) on March 9, 2020

Are you currently on Magento 1? This guide will make the Magento to BigCommerce migration process a lot easier for you to manage. Read now!

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

By Mike Belasco on January 15, 2020

Track 30+ eCommerce metrics? That's too many. Here's a list with the best KPIs to focus on and the reasons why.

Our Strategy for Building One of the Best eCommerce Agencies

By Mike Belasco on August 14, 2019

Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency.

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