Inflow: eCommerce Marketing Agency
Find everything you need to know about eCommerce copywriting here, from SEO and conversion optimization to style and branding. We’ll help you craft product descriptions and other content that is as appealing to online shoppers as it is to Google.
We guide you through how to create a complete content strategy for your online store and the tactics available to take your eCommerce website to the next level.
Developing the Right Content Strategy for eCommerce WebsitesRead More
A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T.
An SEO’s Perspective: How to Scale Quality Content ProductionRead More
Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how.
eCommerce blogging has assisted in over $40,000 worth in sales this year for one of our clients. That means visitors are reading at least one blog post before making a purchase.
How eCommerce Blogging Has Assisted in $40K+ in Sales This Year for a Retail SiteRead More
We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process.
How We Created an eCommerce Buying Guide That Led to Six-Figure SalesRead More
Our client could have done what many video platforms do for video SEO—post transcripts. Instead, we helped them attract brand new users by targeting ‘niche outliers.’
Beyond Transcripts: How We Grew SEO Traffic by 45.96% for a Video Platform SiteRead More
“Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a bumpy …
How & Why to Rewrite eCommerce Category Page ContentRead More
I shared some audience persona tools and templates at Confluence in Oklahoma City and SMX, Milan recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call the Persona Topic Matrix. There are lots of templates out there for content gap analysis, …
Persona Topic Matrix: A Content Gap Analysis TemplateRead More
When contemplating a blog topic to write, I came to an obvious conclusion. Write about what you are attempting to accomplish this very moment: how to generate subjects to write about in your blog. Dear Expert, Write Blog Articles on What YOU Know I have come across countless clients who haven’t started a blog because …
Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote our blog content?” The answer starts by creating content worth promoting! Most of the content …
7 Ways to Build Natural Content Promotion Into Your Blog CopyRead More
