Content Marketing

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T.

An SEO’s Perspective: How to Scale Quality Content ProductionRead More

Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how.

eCommerce & SEO Copywriting GuideRead More

“Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a bumpy …

Category Page Content Rewrites: Why and HowRead More

I shared some audience persona tools and templates at Confluence in Oklahoma City and SMX, Milan recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call the Persona Topic Matrix. There are lots of templates out there for content gap analysis, …

Persona Topic Matrix Template for Content Gap AnalysisRead More

When contemplating a blog topic to write, I came to an obvious conclusion. Write about what you are attempting to accomplish this very moment: how to generate subjects to write about in your blog. Dear Expert, Write Blog Articles on What YOU Know I have come across countless clients who haven’t started a blog because …

6 Methods to Create Quality Blog ContentRead More

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote our blog content?” The answer starts by creating content worth promoting! Most of the content …

7 Ways To Bake-In Content PromotionRead More

Content marketers, listen up! As we know, the world of Inbound Marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They need to create content and then pitch, promote and work their way around some other highly nuanced …

What PR Experts Want Content Marketers To KnowRead More