Content Marketing

Guide to Content Writing for eCommerce Websites: How to Boost Your Traffic and Sales

By Kate Miller on April 20, 2021

Check out our actionable tips on developing eCommerce content that drives traffic and improves rankings to your product and category pages.

Developing the Right Content Strategy for eCommerce Websites

By Dan Kern (Alumni) on January 4, 2021

We guide you through how to create a complete content strategy for your online store and the tactics available to take your eCommerce website to the next level.

An SEO’s Perspective: How to Scale Quality Content Production

By Tory Gray on March 26, 2019

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google's E-A-T.

How eCommerce Blogging Has Assisted in $40K+ in Sales This Year for a Retail Site

By Mandy Mangold on August 14, 2018

eCommerce blogging has assisted in over $40,000 worth in sales this year for one of our clients. That means visitors are reading at least one blog post before making a purchase.

How We Created an eCommerce Buying Guide That Led to Six-Figure Sales

By Mandy Mangold on June 5, 2018

We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process.

Beyond Transcripts: How We Grew SEO Traffic by 45.96% for a Video Platform Site

By Glen McMurry (Alumni) on May 14, 2018

Our client could have done what many video platforms do for video SEO—post transcripts. Instead, we helped them attract brand new users by targeting 'niche outliers.'

How & Why to Rewrite eCommerce Category Page Content

By Kent Barton (Alumni) on January 31, 2017

“Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity.

SEO is inherently a dynamic process. Although one-time improvements to …

Persona Topic Matrix: A Content Gap Analysis Template

By Everett Sizemore (Alumni) on September 9, 2015

I shared some audience persona tools and templates at Confluence in Oklahoma City and SMX, Milan recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call …

6 Methods to Create Quality Blog Content

By Mandy Mangold on March 10, 2015

When contemplating a blog topic to write, I came to an obvious conclusion. Write about what you are attempting to accomplish this very moment: how to generate subjects to write about in your blog.

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7 Ways to Build Natural Content Promotion Into Your Blog Copy

By Mike Belasco on January 13, 2015

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote …

Content Marketing

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