On-Page SEO

Complete SEO Content Writing Guide for Effective Website Copy

By Kate Miller on April 27, 2021

SEO content writing continues to evolve far beyond keyword-stuffed content. Learn more about creating natural, authoritative website copy here.

Identifying & Using Long Tail Keywords on eCommerce Websites

By Alex Juel on April 7, 2021

Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales.

Why Content Quality Matters for Your eCommerce Website

By Tory Gray on November 14, 2019

Do you want to keep the traffic from search engines coming to your eCommerce website?

Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down:

The image above shows the year-to-year difference …

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

By Mandy Mangold on June 6, 2019

Here's how adding descriptions to the top of eCommerce category pages helped drive 46% more organic traffic over an 18 month period.

The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce Site

By Chris Hickey (Alumni) on October 9, 2018

eCommerce sites that have over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO.

The CRO and SEO Impact of Syndicated Reviews

By Mike Belasco on September 18, 2018

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages.

15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-Backed)

By Mike Belasco on April 17, 2018

Here are 15 specific eCommerce SEO strategies for mid-2018 — based on research we’ve gathered from some of the top experts in SEO.

eCommerce Category Page Optimization for SEO & CRO (Conversion)

By Everett Sizemore (Alumni) on May 23, 2017

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. …

Keyword Research for Featured Snippets: A Primer

By Alex Juel on March 7, 2017

A good keyword research strategy should consider both keyword volume and user experience. Obviously, you want your page to perform well. You also want to give your audience information that they actually value.

One way to accomplish both is to …