On-Page SEO

eCommerce Content Optimization Tips for High-Quality Content

By Tory Gray on January 14, 2022

Find out how improving your content quality can keep your eCommerce business running when sales are down — including our proven SEO strategies.

The How & Why to Performing a Competitor Gap Analysis

By Mandy Mangold on November 22, 2021

Find out how a content gap analysis can uncover big opportunities for your eCommerce website with our complete guide.

Complete SEO Content Writing Guide for Effective Website Copy

By Kate Miller on April 27, 2021

SEO content writing continues to evolve far beyond keyword-stuffed content. Learn more about creating natural, authoritative website copy here.

Identifying & Using Long Tail Keywords on eCommerce Websites

By Alex Juel on April 7, 2021

Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales.

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

By Mandy Mangold on June 6, 2019

Here's how adding descriptions to the top of eCommerce category pages helped drive 46% more organic traffic over an 18 month period.

The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce Site

By Chris Hickey (Alumni) on October 9, 2018

eCommerce sites with over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO. We show you how to avoid this massive risk.

The CRO and SEO Impact of Syndicated Reviews

By Mike Belasco on September 18, 2018

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages.

15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-Backed)

By Mike Belasco on April 17, 2018

Here are 15 specific eCommerce SEO strategies for mid-2018 — based on research we’ve gathered from some of the top experts in SEO.

eCommerce Category Page Optimization for SEO & CRO (Conversion)

By Everett Sizemore (Alumni) on May 23, 2017

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. …