Identifying & Using Long Tail Keywords on eCommerce WebsitesRead More
On-Page SEO
Why Content Quality Matters for Your eCommerce Website
Do you want to keep the traffic from search engines coming to your eCommerce website?
Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down:
The image above shows the year-to-year difference …
Why Content Quality Matters for Your eCommerce WebsiteRead More
A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months
The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce Site
The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce SiteRead More
The CRO and SEO Impact of Syndicated Reviews
15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-Backed)
15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-Backed)Read More
eCommerce Category Page Optimization for SEO & CRO (Conversion)
Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. …
eCommerce Category Page Optimization for SEO & CRO (Conversion)Read More
Keyword Research for Featured Snippets: A Primer
A good keyword research strategy should consider both keyword volume and user experience. Obviously, you want your page to perform well. You also want to give your audience information that they actually value.
One way to accomplish both is to …
Revenue Reloaded: Which Product Pages Should You Improve First?
Red pill or blue pill?
The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions.
When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious …
Revenue Reloaded: Which Product Pages Should You Improve First?Read More
How to Use SEMRush for Competitor Keyword Research to Find Content Gap Opportunities
SEMRush is a powerful tool in many ways, but one of its greatest offerings is competitor data. This step-by-step guide will show you how to identify “content gaps” in your client’s keyword footprint through analysis of the keywords that their …
How to Use SEMRush for Competitor Keyword Research to Find Content Gap OpportunitiesRead More