On-Page SEO

Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales.

Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from ThemRead More

eCommerce sites that have over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO.

The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce SiteRead More

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages.

The CRO and SEO Impact of Syndicated ReviewsRead More

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem …

eCommerce Category Page Optimization: SEO & ConversionRead More

A good keyword research strategy should consider both keyword volume and user experience. Obviously, you want your page to perform well. You also want to give your audience information that they actually value. One way to accomplish both is to target featured snippets in your keyword research process. What is a Featured Snippet? A featured …

Keyword Research for Featured Snippets: A PrimerRead More

Red pill or blue pill?     The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions. When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious “set it and forget it” mentality that can threaten your long-term growth and …

Revenue Reloaded: Which Product Pages Should You Improve?Read More

SEMRush is a powerful tool in many ways, but one of its greatest offerings is competitor data. This step-by-step guide will show you how to identify “content gaps” in your client’s keyword footprint through analysis of the keywords that their competitors rank for (but your client does not). Supporting Documentation: Client Competitor Keyword Research Example …

Competitor Keyword Research with SEMRushRead More

Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link Counts” rule in regard to the passing of PageRank and anchor text. It was something I experimented …

Why Your eCommerce Category Pages Aren’t Linking to Products OptimallyRead More