One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state ready for testing. Just because your website looks professional doesn’t mean that it’s ready for …
Former Director of eCommerce and Digital Marketing Services
Todd Barrs draws from a diverse set of engineering and marketing experiences to help businesses improve their website conversion rates and usability. As a consultant and former in-house Web team manager, he has a firm understanding of the strategic, practical and political aspects of managing and optimizing websites.