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Paid Team Manager
Natalie Charette began her decade-long career in digital marketing by directing online efforts — including paid search, email marketing, business development, and website maintenance — for locally owned automotive dealership groups before transitioning into an agency as an automotive-focused digital advertising strategist. During her time in the automotive marketing industry, she progressed into a management role, allowing her to manage a team of talented digital advertising strategists and work directly with large manufacturers like Toyota, Volkswagen, Ford, General Motors, BMW, Porsche, and more.
After several years in this industry, Natalie transitioned to expanding her expertise by leading paid advertising efforts for many eCommerce, B2B, and SaaS clients. In these efforts, Natalie has continuously grown her passion for constant learning, clear communication, and impactful leadership.
Throughout her career, Natalie has used her organizational skills and experience to develop and evolve processes for digital advertising teams to help serve clients at a high level, communicate effectively, and generate solid performance results through well-planned paid search, social, and programmatic strategies.
Outside of work, Natalie spends time with her husband Garrett, and their daughters, Lily and Piper. She has always had a love for dance, and after performing and competing for many years in her younger years, she now shares her passion as a part-time instructor and choreographer at a local dance studio.