Caesar Barba, Director of Paid Services - Inflow
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Caesar Barba

Director of Paid Services

Caesar Barba

Caesar Barba, Director of Paid Services for Inflow, brings a diverse online marketing tool belt to the team. He believes every online marketing question has a data-driven solution and is constantly exploring new ways to track and present valuable insights. With a bachelor’s degree in mathematics from the University of Southern California, Barba spends his time sifting through analytics and spreadsheets, working to help drive online strategies.

Barba began his career in 2010 as a Paid Search Analyst, and has since developed various skills in analytics, account management, conversion optimization, custom reporting and strategy development. He has produced successful PPC accounts for clients with budgets of all sizes, and is primarily concerned with showing success from the initial click to the final profit. He takes the time to get to know his clients, learning all he can about their business before determining the ideal structure to move forward. Barba is Google Adwords Certified and a Google Partner.

With his natural curiosity, Barba is just as inquisitive outside the office as he is during business hours. His insatiable appetite for sushi and penchant for playing sand volleyball are perhaps the only things he enjoys more than a good analytical challenge.

Posted by Caesar Barba on July 12th, 2016
3 easily missed PPC opportunities for small budgets

When it comes to PPC, it’s easy to miss opportunities when you’re deep in a campaign. There are so many ways to better your PPC campaigns with small changes and observations that can make a big and positive impact. Not Optimizing for Long-tail Keywords By selecting target keywords that are too short or not meeting Read More

Posted by Caesar Barba on June 23rd, 2016
PPC Metrics

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice versa. How can that be possible? For PPC metrics to be most actionable, they need Read More

Posted by Caesar Barba on October 2nd, 2013

Spending most of my time in keyword research and analysis for clients, I’m always interested in the types of metrics that others find useful in determining the relative value of a keyword. Traffic and competition metrics are a great start, but after that, one is left to evaluate the relevance of keyword targets to more Read More