Caesar Barba - Inflow

Caesar Barba

Caesar Barba

Analytics and Paid Search Specialist

Caesar Barba, a Paid Search Specialist for Inflow, brings a diverse online marketing tool belt to the team. He believes every online marketing question has a data-driven solution and is constantly exploring new ways to track and present valuable insights. With a bachelors degree in mathematics from the University of Southern California, Barba spends his time sifting through analytics and spreadsheets, working to help drive online strategies.

Barba began his career in 2010 as a Paid Search Analyst and has since developed various skills in analytics, account management, conversion optimization, custom reporting and strategy development. He has produced successful PPC accounts for clients with budgets of all sizes and is primarily concerned with showing success from the initial click to the final profit. He takes the time to get to know his clients, learning all that he can about their business before determining the ideal structure moving forward. Barba is Google Adwords Certifie and a Google Partner.

With his natural curiosity Barba is just as inquisitive outside of the office as he is during business hours, talking to whoever is around and listening to their stories. His insatiable appetite for sushi and penchant for playing sand volleyball are perhaps the only things he enjoys more than a good analytical challenge.

Posts By Caesar Barba

New Google Keyword Planner Wish List

Spending most of my time in keyword research and analysis for clients, I’m always interested in the types of metrics that others find useful in determining the relative value of a keyword. Traffic and competition metrics are a great start, but after that, one is left to evaluate the relevance of keyword targets to more […]

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