This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.
Director of Paid Services
Caesar Barba, Director of Paid Services for Inflow, brings a diverse online marketing tool belt to the team. He believes every online marketing question has a data-driven solution and is constantly exploring new ways to track and present valuable insights. With a bachelor’s degree in mathematics from the University of Southern California, Barba spends his time sifting through analytics and spreadsheets, working to help drive online strategies.
Barba began his career in 2010 as a Paid Search Analyst, and has since developed various skills in analytics, account management, conversion optimization, custom reporting and strategy development. He has produced successful PPC accounts for clients with budgets of all sizes, and is primarily concerned with showing success from the initial click to the final profit. He takes the time to get to know his clients, learning all he can about their business before determining the ideal structure to move forward. Barba is Google Adwords Certified and a Google Partner.
With his natural curiosity, Barba is just as inquisitive outside the office as he is during business hours. His insatiable appetite for sushi and penchant for playing sand volleyball are perhaps the only things he enjoys more than a good analytical challenge.