Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how. Read More
Dan Kern has more than 10 years experience in technical SEO, content strategy, on-page optimization and link building, utilizing white hat best practices to drive targeted customers and meet business goals.
Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content, Read More
SEMRush is a powerful tool in many ways, but one of its greatest offerings is competitor data. This step-by-step guide will show you how to identify “content gaps” in your client’s keyword footprint through analysis of the keywords that their competitors rank for (but your client does not). Supporting Documentation: Client Competitor Keyword Research Example Read More
As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if I could quote Spider-Man). Many channels need your attention, but which particular channel deserves more Read More
One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their brands. When the two are combined, a powerful synergy is created between a brand, influencers, Read More
Like attracts like. Get to know this phrase. It’s at the core of everything that we do, everything we are and everything we ever will be. For centuries, our most revered historical figures (ranging from Buddha, Albert Einstein, Martin Luther King Jr, to Winston Churchill and even those men and women in the Bible) have Read More
Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website’s content strategy must expand beyond the basic structure of the homepage, category pages, product Read More
Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of a professional inbound marketing agency like Inflow, the following 5 content strategies for the web will Read More
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