5 Content Strategies to Improve Your eCommerce Business

  1. Great examples, but I would say that a Content Strategy is more of a vision of your content as it relates to your business (in all it’s forms) and how you are going to implement that vision (Stakeholder Interviews, Message Architecture, Governance Models, Content Flow Schematics, IA / UX, CMS Technology, Technical SEO / Metadata, etc…) than the tactics you plan to market the business vision with.

    What you have outlined could better be described as “Content Marketing”. Not trying to be a curmudgeon, just pointing out the difference if you did not already know.

  2. Dan this is a great article! I was beginning to get a little jaded about “content strategy” blog posts because they all rehash the same things. THIS is different. Fresh. Great job!

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dan kern.

Dan Kern (Alumni)

Dan Kern has more than 10 years experience in technical SEO, content strategy, on-page optimization and link building, utilizing white hat best practices to drive targeted customers and meet business goals.

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