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GTM & GA4 Specialist
Bojan is a digital marketing enthusiast, specializing in GTM & GA4 tracking implementation and data analysis. After earning his Bachelor’s degree in Business Informatics, he changed his direction and continued his Master’s studies in Project Management. Bojan has completed several digital marketing courses, including Google Tag Manager and GA4, and holds a Google Data Analytics certificate.
Bojan’s previous work experience has always been related to the field of IT and marketing in general. Still, his eCommerce knowledge and experience were mostly refined when he created a webshop for his wife, who crochets in her spare time. The desire for a deeper understanding of the audience to make better business decisions sparked his interest in digital marketing. That’s how he discovered Google Analytics and started his career working in that direction.
He likes to spend his weekends on long walks with his wife together with their dog named Jack (a Jack Russell terrier), although he would not refuse a quiet evening with a book and a glass of red wine and dark chocolate. His guilty pleasure is binge-watching YouTube and Netflix, but as he says: “I’m just a human, even though robots aren’t perfect either — just look at the search engine.”