Caesar Barba

Former Director of Paid Services

He/Him/His

Caesar Barba, former Director of Paid Services for Inflow, brings a diverse online marketing tool belt to the team. He believes every online marketing question has a data-driven solution and is constantly exploring new ways to track and present valuable insights. With a bachelor’s degree in mathematics from the University of Southern California, Caesar spends his time sifting through analytics and spreadsheets, working to help drive online strategies.

He began his career in 2010 as a Paid Search Analyst and has since developed various skills in analytics, account management, conversion optimization, custom reporting, strategy development, and team management and growth. He has produced successful PPC accounts for clients with budgets of all sizes and is primarily concerned with showing success from the initial click to the final profit. He takes the time to get to know his clients, learning all he can about their business before determining the ideal structure to move forward. Caesar is Google Ads Certified and a Google Partner.

With his natural curiosity, Caesar is just as inquisitive outside the office as he is during business hours. His insatiable appetite for sushi and penchant for playing sand volleyball are perhaps the only things he enjoys more than a good analytical challenge.

Connect with Caesar:

Caesar Barba

PPC Management Software for eCommerce Websites: Is It Worth It?

Should you invest in a PPC management software platform? We'll help you decide if the tools are worth it.

By Caesar Barba January 21, 2022

Google Shopping results for "sofa" displayed on a laptop screen. A line graph tracking results shows performance on the right hand side.

Paid Advertising | Paid Search Shopping

How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Find out how to measure the effectiveness of your free Google Shopping listings with these three methods.

By Caesar Barba October 21, 2021

Paid Advertising | Paid Search | Paid Search Shopping | Case Studies

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

By Caesar Barba March 26, 2020

Paid Advertising | Paid Search

eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Find out how to identify the best eCommerce PPC consultant role for your business, based on Inflow's years of experience in pay-per-click marketing.

By Caesar Barba November 12, 2019

Paid Advertising | Paid Search Shopping

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.

By Caesar Barba May 3, 2019

Goal Metrics and Analytics | Paid Advertising

A Better Way to Look At 3 Popular PPC Metrics

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …

By Caesar Barba June 23, 2016