Here are two innovative methods for implementing tracking parameters to report on free Google Shopping performance, and optimize for both paid and organic results.
This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.
Should you invest in a PPC management software platform? This post will help you decide if these tools are worth it.
Identify the best eCommerce PPC consultant role for your business based on our years of hiring for PPC.
In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.
We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …
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