Inflow

Inflow: eCommerce Marketing Agency

Caesar Barba

Director of Paid Services

He/Him/His

Caesar Barba

Caesar Barba, Director of Paid Services for Inflow, brings a diverse online marketing tool belt to the team. He believes every online marketing question has a data-driven solution and is constantly exploring new ways to track and present valuable insights. With a bachelor’s degree in mathematics from the University of Southern California, Caesar spends his time sifting through analytics and spreadsheets, working to help drive online strategies.

He began his career in 2010 as a Paid Search Analyst and has since developed various skills in analytics, account management, conversion optimization, custom reporting, strategy development, and team management and growth. He has produced successful PPC accounts for clients with budgets of all sizes and is primarily concerned with showing success from the initial click to the final profit. He takes the time to get to know his clients, learning all he can about their business before determining the ideal structure to move forward. Caesar is Google Ads Certified and a Google Partner.

With his natural curiosity, Caesar is just as inquisitive outside the office as he is during business hours. His insatiable appetite for sushi and penchant for playing sand volleyball are perhaps the only things he enjoys more than a good analytical challenge.

Caesar's Certifications: Shopping

Connect with Caesar:

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Caesar Barba

How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns
Paid Advertising | Paid Search Shopping

How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Here are two innovative methods for implementing tracking parameters to report on free Google Shopping performance, and optimize for both paid and organic results.
By Caesar Barba
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS
Paid Advertising | Paid Search | Paid Search Shopping | Case Studies

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.
By Caesar Barba
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PPC Management Software for eCommerce: Is It Worth It?
Paid Advertising | Paid Search | Tools and Plugins

PPC Management Software for eCommerce: Is It Worth It?

Should you invest in a PPC management software platform? This post will help you decide if these tools are worth it.
By Caesar Barba
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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee
Paid Advertising | Paid Search

eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Identify the best eCommerce PPC consultant role for your business based on our years of hiring for PPC.
By Caesar Barba
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Paid Advertising | Paid Search Shopping

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.
By Caesar Barba
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PPC Metrics
Goal Metrics and Analytics | Paid Advertising

A Better Way to Look At 3 Popular PPC Metrics

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …

By Caesar Barba
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