SEO Outsourcing by Inflow: Convert. Attract. Grow
A no-nonsense eCommerce keyword research guide to catapault your products to the top of Google’s search engine results pages!
Track 30+ eCommerce metrics? That’s too many. Here’s a list with the best KPIs to focus on and the reasons why.
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In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not.
Link Building Is Not Always the Best Way to Boost Rankings in eCommerceRead More
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You might have dozens, hundreds, or thousands of low-quality pages on your site — in Google’s eyes — and might not even realize it. We call this index bloat.
Index Bloat: Why Deleting Website Pages Is Great for SEO in 2019Read More
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eCommerce sites that have over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO.
The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce SiteRead More
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According to HubSpot, there are five core services of Inbound Marketing. Since these were developed mostly with lead-generation websites in mind, we’ve decided to expand on each of them specifically for eCommerce. Core Service #1: Attracting More Qualified Visitors Everyone wants to drive more traffic to their sites, but not …
The Five Core Services of Inbound Marketing [Adapted for eCommerce]Read More
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If there’s one thing a mature marketing agency has a lot of practice in, it’s training new marketers. While hiring experienced rock-stars has its advantages, so does training and promoting from within an organization. Here are a few of the ways we’ve learned to train our own marketers, as well as some of our clients’ …
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Copywriting is time consuming and expensive. It should come as no surprise that decision makers want to know the potential return on investment, as well as your goals and the actual ROI. This post should help you prioritize large copywriting projects, track success metrics for your Content Audit, and see a few case studies to help you make …
How to Prioritize Copywriting & Track Content Audit ROIRead More
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Welcome To The New Normal… Or At Least What Normal Should Be Inbound Marketing for eCommerce is a multi-channel, buyer-centric move in eCommerce marketing. The basics of it are attracting, engaging and converting customers from wherever they are in the buying cycle. This makes it possible to send the right message, to the right person, at the right time …
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January was a great month, and the Inflow crew kicked off 2015 with a bang. We were busy wrapping up year-end reports and crafting strategies for the new year. It was also a busy time on our blog! Of course, there was the token technical blog post, but also posts that touched on content promotion, …
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Hope you all had a fantastic Thanksgiving weekend! We had a great day spending time with family, loved ones, great food and a side of Penguin! That’s right, on Thanksgiving Day there were more rumblings of another Penguin algorithm refresh. After radio silence from Google for over a year, there have been near continual updates …
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Back in October 2011, Google started encrypting their search results for users logged into a Google account. Since then, SMBs, SEOs, webmasters, online marketers and the like have been frustrated with the increasing number of (not provided) results in their Organic traffic reports in Google Analytics. Our clients have seen (not provided) search traffic in …
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