In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More
Director of Inbound Services
For clients in need, Chris Hickey is your guy, indeed. As Inflow’s Director of Inbound Services, Hickey is in charge of heading up the overall Inbound campaign strategies and providing clients with the best recommendations possible. He enjoys helping clients identify areas of opportunity, define goals, implement solutions and see the end results.
A graduate of Ohio University with degrees in international business and management information systems, Hickey has more than 12 years experience in all things SEO. Perhaps his greatest skill, aside from being crowned “Best Dad of 2013,” is his ability to bridge the gap between technically minded people and their polar opposites; a huge benefit in the internet marketing world.
Hickey is certified in Google Analytics and loves to dive deep into figuring out what the problems are with websites. He enjoys exploring sites offline, too. The best, though, is when he can combine the two passions like he did in 2004. After a chance meeting with two Google employees in a Mayan cave in Mexico, Hickey was able to coax them into giving him an email address from Google when Gmail was still in its beta stage.
When he’s not getting his kicks from analyzing, diagnosing and divulging remedies, this Ohio native is getting a dose of Vitamin D in the great outdoors of Colorado.
In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More
eCommerce sites that have over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO. Read More
You might have dozens, hundreds, or thousands of low-quality pages on your site — in Google’s eyes — and might not even realize it. We call this index bloat. Read More
According to HubSpot, there are five core services of Inbound Marketing. Since these were developed mostly with lead-generation websites in mind, we’ve decided to expand on each of them specifically for eCommerce. Core Service #1: Attracting More Qualified Visitors Everyone wants to drive more traffic to their sites, but not Read More
If there’s one thing a mature marketing agency has a lot of practice in, it’s training new marketers. While hiring experienced rock-stars has its advantages, so does training and promoting from within an organization. Here are a few of the ways we’ve learned to train our own marketers, as well as some of our clients’ Read More
Copywriting is time consuming and expensive. It should come as no surprise that decision makers want to know the potential return on investment, as well as your goals and the actual ROI. This post should help you prioritize large copywriting projects, track success metrics for your Content Audit, and see a few case studies to help you make Read More
Welcome To The New Normal… Or At Least What Normal Should Be Inbound Marketing for eCommerce is a multi-channel, buyer-centric move in eCommerce marketing. The basics of it are attracting, engaging and converting customers from wherever they are in the buying cycle. This makes it possible to send the right message, to the right person, at the right time Read More
January was a great month, and the Inflow crew kicked off 2015 with a bang. We were busy wrapping up year-end reports and crafting strategies for the new year. It was also a busy time on our blog! Of course, there was the token technical blog post, but also posts that touched on content promotion, Read More
Hope you all had a fantastic Thanksgiving weekend! We had a great day spending time with family, loved ones, great food and a side of Penguin! That’s right, on Thanksgiving Day there were more rumblings of another Penguin algorithm refresh. After radio silence from Google for over a year, there have been near continual updates Read More
Back in October 2011, Google started encrypting their search results for users logged into a Google account. Since then, SMBs, SEOs, webmasters, online marketers and the like have been frustrated with the increasing number of (not provided) results in their Organic traffic reports in Google Analytics. Our clients have seen (not provided) search traffic in Read More
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