Kent Barton, Contributor - Inflow
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Kent Barton

Sr. Inbound Strategist

Kent Barton

Drawing on his background in analysis, research and strategy, Kent Barton serves up a smorgasbord of useful tactics and actionable insights for Inbound Marketing. He balances these left-brained pursuits with a knack for creative, outside-the-box thinking that helps clients create a compelling narrative, stand out in a crowded marketplace and forge a lasting competitive advantage.

Leveraging more than seven years of experience dancing with the many-tentacled octopus that is digital marketing, Barton has a track record for conceptualizing and implementing content-driven strategies that move clients toward their goals. He’s worked with a wide range of organizations in the B2B, B2C, financial, nonprofit and technology arenas.

Barton honed his analysis acumen while earning a master’s degree in political science at the University of Colorado Denver, where he focused on the intricacies of Russian energy policy.

When not wearing his Strategist hat or wandering the beautiful backcountry of Colorado, Barton can be found in the studio or on stage, where he produces and performs music as seven7hwave.


Posted by Kent Barton on January 31st, 2017
rewrite those category pages

  “Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a Read More

Posted by Kent Barton on November 1st, 2016
eCommerce Site Crawlers

Crawlers are essential tools in the SEO and Inbound Marketing world; they’re used for a variety of important projects, from technical audits to comprehensive reviews of the content on a site. However, the complexity of crawls increases dramatically when you’re dealing with eCommerce sites, due to the sheer number of URLs, variety of page types, Read More

Posted by Kent Barton on August 2nd, 2016
Improving product pages

Red pill or blue pill?     The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions. When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious “set it and forget it” mentality that can threaten your long-term growth and Read More

Posted by Kent Barton on June 16th, 2016
why is your traffic dropping

So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do? Whether you manage clients or work in-house, it is likely there are people that can access your sites and make changes without checking with you first. Read More

Posted by Kent Barton on May 24th, 2016
how does your marketing budget work

Peer into the mind of a business owner or marketing executive, and you’ll find dozens of three-lettered acronyms floating around in that entrepreneurial gray matter. Metrics give us the power to measure results, test our assumptions and make educated guesses about where the business is headed. It’s easy to develop an obsession for these indicators, Read More

Posted by Kent Barton on March 15th, 2016
race car

If a well-crafted marketing strategy were a car, I’d like to imagine it would look something like a Tesla: sleek, modern, carefully built and perfectly suited to thrive in its operating environment. (And maybe even with those awesome gull-wing doors.) Now imagine that Tesla without an occupant. Until the not-so-distant day arrives when computer drivers Read More