How & Why to Rewrite eCommerce Category Page Content

  1. Yes! Category pages are such a great opportunity. I have found clients reluctant to make big changes, however. Do you have tips for influencing? I’ve gone the route of showing how big brands like Wayfair and Overstock do so, but emerging brands see themselves as different from those corporations and don’t see the connection/value at this point.

    Also your template is not publicly available (intentional?).

    • Hello Joe,

      Thanks for the tip about the document. I’ve updated the share settings so please try again. It’s a pretty bare-bones template, but helps conceptualize some of what Kent was writing about in this post.

      Glad you enjoyed it!

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About The Author

A photograph of Kent Barton holding a guitar.

Kent Barton (Alumni)

Kent Barton is contributor for the Inflow blog.

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