Estelle Lampela

Former Sr. Paid Social Strategist

She/Her/Hers

Estelle was a Sr. Paid Social Strategist at Inflow, where she thrived on creating paid social ads that don’t feel invasive in your feed. After graduating from Seattle University with a BA in English Literature, Estelle traveled to Bali and founded a women’s fitness retreat. It was in the process of learning how to promote the retreat that she discovered the power of affiliate marketing and fell in love with the digital marketing space.

She has been involved in the launch of two consumer electronic tech products, where she learned the importance of working lean and thinking outside of the box. She was thrilled to join the Inflow team filled with smart, fun people that are the best at what they do.

When she’s not at work, you can find her watching the Washington Capitals with her husband or out exploring the mountains with her chocolate lab, Finn.

Connect with Estelle

Estelle Lampela (Alumni)

Holiday Ads for Social Media: 10 Strategies for eCommerce Sites in 2023

Target the right customers for high holiday ROAS with our 10 strategies to optimize your holiday ads for social media.

By Estelle Lampela (Alumni) October 9, 2023

Paid Search Advertising | Social Media Advertising | eCommerce Strategy

Should Your eCommerce Business Use Paid Social Advertising?

Should your eCommerce business be using paid social advertising? We discuss the pros and cons, including typical factors for success.

By Estelle Lampela (Alumni) November 8, 2021

Illustration of human figure trying to access locked webpage with a giant key.

Paid Search Advertising | Social Media Advertising

7 Strategies for eCommerce Facebook Ads After iOS 14.5 Update

We walk you through seven strategies for success in the post-iOS-14 era of Facebook advertising.

By Estelle Lampela (Alumni) October 4, 2021

Social Media Advertising

What to Know About Instagram’s Newly Announced Reel Ads

Instagram is finally bringing paid advertising to its Reels platform. Learn more about it here, including the pros and cons of using it for your marketing strategy.

By Estelle Lampela (Alumni) July 9, 2021