Should Your eCommerce Business Use Paid Social Advertising?

  1. Estelle, you’ve written a very informative piece! With an increasing number of Americans spending time on social media every day, social media has emerged as a cost-effective medium to connect with them and spread their message. Paid social media advertising allows companies to better understand consumers while increasing visibility. The technique improves ROI and brand visibility among potential customers.

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About The Author

Estelle Lampela (Alumni)

Estelle is a Senior Paid Social Strategist at Inflow, where she thrives on creating paid social ads that don’t feel invasive in your feed. She has been involved in the launch of two consumer electronic tech products, where she learned the importance of working lean and thinking outside of the box. She is thrilled to have joined the Inflow team filled with smart, fun people that are the best at what they do.

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