Kent Barton (Alumni)
“Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity.
SEO is inherently a dynamic process. Although one-time improvements …
Crawlers are essential tools in the SEO and Inbound Marketing world; they’re used for a variety of important projects, from technical audits to comprehensive reviews of the content on a site. However, the complexity of crawls increases dramatically when you’re …
Red pill or blue pill?
The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions.
When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious …
So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do?
Whether you manage clients or work in-house, it is likely there …
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