Lately, most of the search world’s attention has been on Google’s imminent mobile update. There have been numerous blog posts on what to do and how to make sure your website is mobile-friendly. In fact, Google recently had a live Hangout where they were fielding questions. One of the key takeaways was:

“Mobile-friendliness is not ranked on a scale—your site is either mobile friendly or it isn’t.”

Based on that fact, we all are doing our due diligence by triple checking that our clients are mobile friendly. Of course, we’ve checked in Google Webmaster Tools and used Google’s Mobile Testing Tool. However, an often overlooked – and one of the easiest – ways to do this is by good ol’ fashion searches. By Googling your site or your client’s site on a smartphone, you can ensure you see the gray “mobile-friendly” label next to the domain. If you don’t see it, you have some work to do before April 21st.

For technical SEO’s, this is obviously a cumbersome task on a small screen–especially if you have many clients. So in an effort to optimize the process of testing clients’ sites on mobile, we turned to Chrome’s Mobile Emulator.

Step 1. From the Chrome Menu -> View -> Developer Tools:

Mobile Emulation Menu Instructions

Step 2. Once the Developer Tool loads, click on the Mobile Phone Icon:

Mobile Emulator - Toggle Device Mode

Step 3. Select your device after the interface loads:

Mobile Emulation - Device Options

After you’ve selected a device, make sure you refresh the screen.

Step 4. Perform a search on Google

Mobile Emulator on Chrome Results

This type of search allows you to quickly scan the page-by-page results for a mobile-friendly designation. Since the algorithm works at the page level (as opposed to the domain level), you may find a few stragglers here and there that aren’t mobile friendly. Often these have different templates or CSS files. As you can see, we have a little bit of work to do for this client.

Get to searching and let us know if you have any other mobile friendly tips!