Keith Hagen (Alumni)
How to Perform Geo Targeted Testing
Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing.
When a user enters an A/B test on one device, then visits again on …
When it comes to prioritizing your website testing, it’s pure numbers.
A Formula to SCORE Test Opportunities
It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the …
If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing).
Thinking back to the thousands (yes, thousands) of eCommerce tests I …
Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more.
And so-on…
Get the full check list right here!
Let’s
When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the …
backcountry.com
From our Best in Class eCommerce List is backcountry.com. We’ve been following this site for years; from an innovative/creative eCommerce leader to a higher converting conventional site that follows CRO best practices and strategy.
BACKCOUNTRY.COM VIDEO REVIEW TRANSCRIPT …
When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates. These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have these pitfalls.
Our
…Results Summary
An 11% improvement in sales and a 52% lift in sales from paid search was achieved by placing Norton Secured Seal (powered by Verisign) strategically throughout the site.
Customer Profile
…“By selecting Norton, the leading SSL provider,
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