Why CRO Conventions Are Better Than Best Practices for eCommerce Sites


1 Comments
  1. A great summary, as always, Keith! This is something hits home to me too — I still remember my studies in art school about usability of objects (form over function). If a door opens in, it should have a push plate vs a handle to pull. eCommerce sites should follow what the user expects — the conventions you outlined — unless they have a really really really good reason not to! Otherwise, users will burn their hands because you effectively put the hot water on the wrong side of the faucet.

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About The Author

Keith Hagen

Keith Hagen (Alumni)

Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002.

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