Why CRO Conventions Are Better Than Best Practices for eCommerce Sites

  1. A great summary, as always, Keith! This is something hits home to me too — I still remember my studies in art school about usability of objects (form over function). If a door opens in, it should have a push plate vs a handle to pull. eCommerce sites should follow what the user expects — the conventions you outlined — unless they have a really really really good reason not to! Otherwise, users will burn their hands because you effectively put the hot water on the wrong side of the faucet.

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About The Author

A photograph of Keith Hagen next to a bike on a road next to a river.

Keith Hagen (Alumni)

Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002.

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