Inflow: eCommerce Marketing Agency
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Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly looking for the right combination of data and tactics to gain the upper hand and …
RLSA Strategies and Tips – How To Moneyball Your Way To Lower CPAsRead More
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*{Image via} Using a content delivery network (CDN) can provide a better user experience with faster page and resource loading and less downtime. It can also save online businesses a lot of money and minimize damage from DoS attacks. However, many SEOs understandably get concerned when they find out the website they’re in charge of …
CDN SEO – Four Best Practices for Using A Content Delivery NetworkRead More
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Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of a professional inbound marketing agency like Inflow, the following 5 content strategies for the web will …
5 Content Strategies for the Web to Drive Business GoalsRead More
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There probably aren’t many reasons why you’d need to convert a bunch of short URLs to their original long URLs, but I can think of one reason. One of the techniques our link building team has found to result in some high-quality and easy wins is one from Seer Interactive on Using Twitter and Backlinks …
How to Convert A List of Short URLs to Long URLs With Bulk URL Checker ToolsRead More
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Tomoson.com is a service to find bloggers who are interested in doing product reviews or where bloggers can find products that they would like to review. It’s currently in beta and free, but once out of beta, I expect that there will probably be some type of paid account required. Setting Up a Campaign You …
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Update: I’ve updated this post based on the comments I’ve received about the .htaccess method causing server errors. I now recommend using the httpd.conf method (more details below). Other than being annoying to geeks like me, there are plenty of reasons why you should redirect uppercase URLs to lowercase. Domain names, such as http://www.seOverflow.com, are …
Are URLs Case Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using HtaccessRead More
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eCommerce is highly competitive. Learn how to set your website apart from your competitors in the eyes of your users and to Googlebot.
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Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich. This post is exactly the opposite of that. Do as I say, not as I do? After beating myself up about it I concluded that the message I wanted to convey (i.e. Holy CRAP we …
Dealing With The Increasing Complexity and Volume of SEO TasksRead More
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MYTH: A page two directories deep is going to be less optimized than a page in the root. FACT: What matters is where you, and others, link to. If you have a page three directories deep with lots of high-quality internal and external links it will outperform a page in your root with few internal …
Three Reasons You Should Put Products in Their Own DirectoryRead More
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One of the most important things a business owner can do when redesigning their website is to keep their SEO team involved during the redesigning process. The SEO knows the history of the site, knows the site architecture, and the SEO can provide the designers and developers with other tips that might not be so …
