The Client: Gaia Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul. The site offers several channels with programming ranging from yoga and fitness to alternative perspectives on science. Gaia came to Inflow with a blog that was filled with mostly self-promotional posts. …
Target Audience Case Study: How Gaia Stopped Promoting & Started ConnectingRead More