Inflow: eCommerce Marketing Agency
The Client: Gaia Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul. The site offers several channels with programming ranging from yoga and fitness to alternative perspectives on science. Gaia came to Inflow with a blog that was filled with mostly self-promotional posts. …
Target Audience Case Study: How Gaia Stopped Promoting & Started ConnectingRead More
When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates. These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have these pitfalls. Our Top 5 Common Optimizations to Magento Sites: Items in Cart… Let me Guess Always give the …
Top 5 Magento Conversion Optimization Fixes for eCommerce Site CRORead More
Developing personas for a business can take as long as you want it to take, and can be as expensive as you can afford. Nothing beats comprehensive surveys asking real people – especially real customers – about their likes, dislikes, roadblocks, goals, demographics… There are also companies that can provide highly targeted, accurate data to work with …
How Inflow Does Audience Personas (Profiles) for eCommerce BusinessesRead More
Content marketers, listen up! As we know, the world of Inbound Marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They need to create content and then pitch, promote and work their way around some other highly nuanced …
Over time, Google has increasingly shown preference for sites that provide users with a good experience, whether they’re on desktop or mobile. Making sure your site is responsive across a variety of devices and screen sizes is an important part of that, and can even play a role in your site’s overall conversion rate. We’ve …
Case Study: Consistent Conversion Testing Leads to 90% LiftRead More
eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform’s limitations can often become increasingly apparent. Unfortunately, no platform is perfect, but there are things that can be done to prevent a platform’s limitations from limiting your site’s performance. …
Case Study: Technical SEO Gets This eCommerce Site Back on TrackRead More
In 2011, Google released the first Panda algorithm update which was developed to reduce the prevalence of low-quality and thin content and to boost unique, relevant content in search results. Later in 2012, Google would release another update called Penguin which was aimed at decreasing search engine rankings of sites that were deemed to be …
It’s not uncommon for a Google algorithm update to throw your site’s SEO off track. Back when Google started releasing their Penguin and Panda updates, both of them seemed to cause some online retailers to see declines in their revenue. When this happens, it’s always a good idea to call in a team of experts …
Case Study: Houseplans.net Performed Link Cleanup & Content Pruning to Lift Revenue 77%Read More
Data can do wonders if you know how to collect it and know how to analyze it. If you’re not collecting and utilizing data from your traffic, transactions, and marketing efforts, then you could be missing out on potential opportunities to increase your revenue. We’ve helped clients implement a variety of tracking solutions and we’ve …
Case Study: Huge Revenue Increase After Data-Oriented Campaign ChangesRead More
It can be difficult sometimes for even the best eCommerce brands to get in front of customers. Whether you’re the say-all-be-all of asphalt or the sweetest candy shop online, you’ll need a little creativity and social savvy to increase online engagement. Especially on platforms like Facebook where user attention is at a premium. We helped …
