Inflow Conent and Links Case Study, 41 Shares and 5 Links

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Get Sweet with Experts for Clever Content Marketing

Kent Barton, Chris Hickey, Mandy Mangold, Alex Juel, Glen McMurry of Inflow

From our Inbound Team

Increase in Social Shares


Result: 41 social shares, 5 links, 257 pageviews

The Inflow Solution

For Candy Direct, starting with no content opened the door for keyword research, creative brainstorming and other possibilities. One major target audience was party/event planners.

A great way to get their attention while showing off the different products available was to compile an multi-expert piece. We interviewed Candy Stylists from around the world on how candy buffets can add pizazz to an event, and some of their best tips on styling a beautiful candy buffet.

The Results

candy direct buffet

Considering this was the very first introduction of Candy Direct to the content marketing world, they didn’t do too shabby! Candy Direct earned seven links back to the article, 257 pageviews and 41 social shared across major channels for this piece.

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