Tory Gray is is senior digital strategy & SEO professional based in Asheville, North Carolina. She supports Inflow through planning SEO strategy for clients, as well as creating SEO process documentation & training fellow team members on SEO & strategy best practices.
Tory’s worked in digital agencies & in house B2C startup environments, in both marketing & product roles, bringing her a unique perspective on problem solving & business growth opportunities.
To achieve marketing success, she values and prioritizes a solid operational foundation, a digital strategy grounded in business & brand marketing goals, and an iterative approach to testing in order to grow traffic and conversions – in SEO and more broadly in digital marketing.
Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving Read More
We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More