An SEO’s Perspective: How to Scale Quality Content Production


6 Comments
  1. Good Strategy perspective Ms.Gray. In addition to the elements you mentioned for executing the strategy, I feel,
    e-commerce companies especially food & beverage companies can explore ‘UGC’ as it more relatable & contextual to end consumers (something similar to Quora).

  2. Thanks for your comment Janaki! Great point, UGC is certainly something one should consider as a part of an overall content sourcing plan. Though, given the need for E-A-T, I’d urge anyone doing to to clearly label UGC as such, allow the contributors to specify their authority on the subject, and monitor for accuracy, etc.

  3. What tools are you using for this process? I am looking for something that would help to take some of the manual work – analysis, editing, suggesting edits and similar.

    I am failing to see how this would scale as there seems to be way too much manual work in place.

  4. Hi Paul, you’re right, there’s a ton of work that goes into planning to scale at this level (it’s really aimed at the corporate/enterprise level, or companies looking to get there.)

    But we’d argue that, without the work, you are more likely to waste resources and have a lower return on the work, so we’d argue that it’s worth the time & effort.

    Plus, with good planning, you can save time & money on the content production itself.

    Thanks for your comment!

  5. Thanks for the great tips! There are definitely too many marketers out there who try to pump out content without a strategy.

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About The Author

Tory Gray, Sr. SEO Consultant at Inflow.

Tory Gray

Tory Gray is a senior digital strategy & SEO professional based in Asheville, North Carolina. She supports Inflow through planning SEO strategy for clients, as well as creating SEO process documentation & training fellow team members on SEO & strategy best practices.

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