Neil Robertson is a Sr. Paid Strategist at Inflow and is involved in the strategy, management and reporting of clients’ paid marketing efforts. He also brings a social and SEO background to the table to ensure our clients are effectively reaching their audiences online.
Before joining Inflow, Robertson lead digital marketing for a food service eCommerce retailer after refining his PPC chops at a digital marketing agency where he ran SEM campaigns for large restaurant and retail franchises. He also helped establish a social media and content division within the agency — developing new products and strategies in order to offer a holistic approach to digital marketing. Prior to that, Robertson worked for two startups — a social media research firm and an outdoor apparel company. These two companies allowed him to cut his teeth in the world of marketing, branding and advertising in environments that demanded him to wear many hats. He brings this same energy, commitment and flexibility to Inflow.
Robertson graduated from the University of Colorado Boulder with a Bachelor of Science in political science. Being a rare native but spending time growing up in different parts of the country, he is glad to be back in the great state of Colorado, while enjoying all it has to offer. He is also active in the arts scene where he can often be found behind the drums.
Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, Read More
Many businesses inadvertently get in their own way and overspend on both branded search campaigns and general campaigns. The good news is: finding and fixing this issue is a straightforward process. In this article, we’re going to show you how to see if you’re accidentally overspending on campaigns (and how to fix it). Read More
We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did Read More
The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out: 1. What should we be doing for the holiday season? 2. We are managing our paid advertising in-house but want some extra eyes on the account. Look, Read More