Tory Gray, Sr. SEO Consultant | GoInflow

Tory Gray

Sr. SEO Consultant

Tory Gray Sr SEO Strategist 

Tory Gray is is senior digital strategy & SEO professional based in Asheville, North Carolina. She supports Inflow through planning SEO strategy for clients, as well as creating SEO process documentation & training fellow team members on SEO & strategy best practices.

Tory’s worked in digital agencies & in house B2C startup environments, in both marketing & product roles, bringing her a unique perspective on problem solving & business growth opportunities.

To achieve marketing success, she values and prioritizes a solid operational foundation, a digital strategy grounded in business & brand marketing goals, and an iterative approach to testing in order to grow traffic and conversions – in SEO and more broadly in digital marketing.

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Posted by Tory Gray on November 14th, 2019
Why Content Quality Matters for Your eCommerce Website

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving Read More

Posted by Tory Gray on July 30th, 2019
5 Phase eCommerce Website Migration Checklist: Keep Your Traffic!

Review this eCommerce website migration checklist before you migrate to a new platform to keep your SEO. Read More

Posted by Tory Gray on May 21st, 2019

For the subject of this case study, one of our clients benefited with a 64% increase in strategic content revenue after we helped to prune their blog content. Read on to learn more! Read More

Posted by Tory Gray on March 26th, 2019
An SEO’s Perspective: How To Scale Quality Content Production

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T. Read More

Posted by Tory Gray on February 19th, 2019

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More

Posted by Tory Gray on January 23rd, 2019
BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More

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