Everett Sizemore (Alumni)
We published a guide to eCommerce catalog content pruning on Moz recently and had to leave a few things out for the sake of brevity, and to stay on-topic. For those of you about to embark on an eCommerce content …
Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques.
Crawl
…Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making …
Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link …
The Noble Eightfold Path of Buddhism includes concepts like “Right Speech,” “Right Intention” and “Right Livelihood” to guide Buddhist practitioners toward ethical conduct, as defined within the Buddhist traditions. While I tend to shy away from preaching about ethics, a …
Is it necessary to crawl an entire enterprise site?
TL;DR. Not usually.
Tell me if this sounds familiar. You’ve adjusted the settings on your crawler tool to throttle the crawl speed, respect robots.txt and robots meta tag directives, etc. You …
Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and usually it’s closer to 50%. Some Marketing Directors have realized the opportunity of …
Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich. This post is exactly the opposite of that. Do as I say, not as I do? After beating myself up …
MYTH: A page two directories deep is going to be less optimized than a page in the root.
FACT: What matters is where you, and others, link to. If you have a page three directories deep with lots of high-quality …
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