Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)


6 Comments
  1. We at MailOptin (https://mailoptin.io) have always advise our customers against entry popups. Rather they you use it in combination with a trigger such as exit intent, on scroll or after certain number of page views.

    This post will serve as an additional resource for them to read up to backup our claim.

    Excellent post Keith.

    • Hi Jonny, server side testing is definitely cleaner for this kind of test, but most smaller businesses don’t have this capability, and the tools that allow for this like SiteSpect price most small businesses out.

      If you do have server side testing capabilities, just make sure analytics fires before the entry pop up displays so that you don’t run into the tracking issue outlined in the post.

  2. Great articles!! Do you know which app provides the
    ‘pushup” style for shopify stores ?

    • Hello Frank,
      We’re plateform agnostic and tend to create our own tools for our clients when their devs can’t find what we know converts best. Last we tried, Shopify did not have a good push-up tool, but that was a while ago, so there must be something out there by now. Good luck!

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About The Author

Keith Hagen

Keith Hagen (Alumni)

Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002.

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