Keith Hagen, Director of Conversion Services - Inflow
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Keith Hagen

Director of Conversion Services

Keith Hagen

Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002. Following his postgraduate studies, Hagen moved from his native Nova Scotia, Canada, to Colorado to work as an internet programmer. He then moved to the business side of the internet. In the corporate world, he has driven the improvements of more than 30 websites (eCommerce and B2B).

When not working, Hagen can be found hauling his kids to music or skating lessons, or spending quality time with his family in Denver and Copper Mountain, Colorado.

Connect with Keith:


Posted by Keith Hagen on March 13th, 2018

Customers have come to expect more and more info about a product before making a purchase. What customers expect from an eCommerce product page greatly depends on the norms set by popular eCommerce sites, which is why each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re Read More

Posted by Keith Hagen on March 6th, 2018

Learn why A/B tests may give bad data about entry popups — and a better way to collect visitor info. This process is how we increased a client’s returning visitor conversions by 150%! Read More

Posted by Keith Hagen on February 27th, 2018

In this article, we’re going to explain how we got a 100/100 score in Google PageSpeed Insights for both desktop and mobile — using a process we’re calling RAMPT. RAMPT stands for Revised AMP Template, where AMP refers to Google’s mobile page-speed program. As you’ll see, our process works for any website and any device Read More

Posted by Keith Hagen on February 6th, 2018

Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro—an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO Read More

Posted by Keith Hagen on January 23rd, 2018
Inflow's 2018 Best in Class Research

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, Read More

Posted by Keith Hagen on September 26th, 2017
The Epiphany Business Featured Image

I’ve heard over the years people say that having 50% of tests win is about average (that is, reach 95% statistical confidence). That means that half of all testing programs will lose more than half the time. I am not refuting this, as I can see how it happens.   I have also heard CROs Read More

Posted by Keith Hagen on September 12th, 2017
CRO Testing Feat Image

It takes time to test. It takes resources to test. It takes money to test. So why test something you know is going to win? I’ve been asking myself that for years, and for me, it always comes down to ‘Opportunity Costs’ (the loss of potential gain from other alternatives when one alternative is chosen.) Read More

Posted by Keith Hagen on August 22nd, 2017
Best in Class Cart Experiences Featured Image

As part of our continuing work tracking and compiling data about Best in Class eCommerce sites, today we’ll break down the features that make up best in class cart experiences; according to our conversion optimization best practices research. Final Pricing Available The user is able to obtain the final cost in the cart or at Read More

Posted by Keith Hagen on May 10th, 2017
Best In Class eCommerce Homepages

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging Read More

Posted by Keith Hagen on February 28th, 2017
7 eCommerce Trends to Nix Today (2)

Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, Read More

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