In this article, we’ll show you 3 of Norton and McAfee trust seals that led to an increase in revenue. Learn more about when and how to use trust seals on your site. Read More
Former Director of Conversion Services
Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002. Following his postgraduate studies, Hagen moved from his native Nova Scotia, Canada, to Colorado to work as an internet programmer. He then moved to the business side of the internet. In the corporate world, he has driven the improvements of more than 30 websites (eCommerce and B2B).
When not working, Hagen can be found hauling his kids to music or skating lessons, or spending quality time with his family in Denver and Copper Mountain, Colorado.
Customers have come to expect more and more info about a product before making a purchase. What customers expect from an eCommerce product page greatly depends on the norms set by popular eCommerce sites, which is why each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re Read More
At Inflow, we’ve created a process that combines tools from the AMP framework with several other optimization strategies. As a result, we’ve been able to significantly improve load times for several of our major eCommerce clients — as well as our own website. We’ve named our process RAMPT — Revised AMP Templates. RAMPT does not Read More
Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro—an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO Read More
As part of our continuing work tracking and compiling data about Best in Class eCommerce sites, today we’ll break down the features that make up best in class cart experiences; according to our conversion optimization best practices research. Final Pricing Available The user is able to obtain the final cost in the cart or at Read More
In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging Read More
Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, Read More
In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you Read More
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