An eCom Blog by the eCommerce Marketing Experts at Inflow

Developing the Right Content Strategy for eCommerce Websites

Posted By Dan Kern (Alumni) on January 4, 2021

We guide you through how to create a complete content strategy for your online store and the tactics available to take your eCommerce website to the next level.

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Improve Ad Performance with Google Shopping Data Feed Optimization

Posted By Gabe McFarland (Alumni) on December 21, 2020

Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We've curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

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How We Used Micro Conversion Data to Increase Conversion Rates by 37%

Posted By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

How We Used Micro Conversion Data to Increase Conversion Rates by 37%Read More

Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.conf

Posted By Alex Juel on December 9, 2020

Are URLs case sensitive? Learn how to redirect uppercase URLs to lowercase using htaccess or httpd.conf to prevent 404 errors from occurring.

Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.confRead More

How to Find Online Competitors & Steal Their Rankings

Posted By Alex Juel on December 2, 2020

Inflow walks you through how to find your competitors websites through keyword research and other tips. Use our guide to improve your organic rankings today.

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Campaign Budget Impression Share Impacts: When is it time to restructure?

Posted By McKenzie Davis on November 19, 2020

Is your Google Ads campaign structure hurting your performance? Use our tool to determine whether splitting up your campaigns can increase conversion volume and traffic.

Campaign Budget Impression Share Impacts: When is it time to restructure?Read More

Should Search Results Pages Be Indexed? The Impact on SEO

Posted By Everett Sizemore (Alumni) on November 12, 2020

Find out how to decide if your website’s internal site search results pages should be indexed or deindexed for optimal SEO — and how to go about it.

Should Search Results Pages Be Indexed? The Impact on SEORead More

Missing Search Terms in Google Ads: What We’re Seeing

Posted By Shaun Elley (Alumni) on October 2, 2020

What does Google Ad's new policy on sharing search term data mean for you? Here's what we've learned from mining our client accounts.

Missing Search Terms in Google Ads: What We’re SeeingRead More

PPC Company Review: How to Tell if Your Agency is Right for You

Posted By Shane Klein on August 26, 2020

Discover the five common failings of PPC agencies and how to perform a PPC company review in this guide to choosing your next digital marketing agency.

PPC Company Review: How to Tell if Your Agency is Right for YouRead More

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