We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More
In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More
Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More
How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More
What would it look like to find the best eCommerce agency for your company? What signals would you look for to decide if they were delivering value? Read More
Simms Fishing uses a variety of eCommerce branding strategies to command some of the highest prices in its market. Read more about their success! Read More
In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my Read More
The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More
How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue. Read More
Why we don’t recommend split testing and other best practices for eCommerce website redesigns. Read More