An eCom Blog by the eCommerce Marketing Experts at Inflow

Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2021

Posted By Chris Hickey (Alumni) on February 15, 2021

Help increase website traffic by updating, deleting, or consolidating pages on your site that are no longer necessary and creating index bloat issues. Our SEO team walks you through exactly how.

Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2021Read More

eCommerce Homepage Best Practices for Conversion Optimization

Posted By Devon Cox on February 8, 2021

After comparing conversion features across top eCommerce sites, we identified 9 homepage best practices you must have on your site in 2021.

eCommerce Homepage Best Practices for Conversion OptimizationRead More

How to Test SEO-Related Changes on Your eCommerce Site

Posted By Kate Miller on January 28, 2021

What is SEO testing and how does it work? Learn how to set up tests that will help measure & evaluate the results of your website optimizations.

How to Test SEO-Related Changes on Your eCommerce SiteRead More

Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Posted By Shaun Elley (Alumni) on January 21, 2021

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients.

Google Ads (AdWords) for eCommerce: 15 Strategies to TryRead More

Developing the Right Content Strategy for eCommerce Websites

Posted By Dan Kern (Alumni) on January 4, 2021

We guide you through how to create a complete content strategy for your online store and the tactics available to take your eCommerce website to the next level.

Developing the Right Content Strategy for eCommerce WebsitesRead More

Improve Ad Performance with Google Shopping Data Feed Optimization

Posted By Gabe McFarland (Alumni) on December 21, 2020

Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We've curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

Improve Ad Performance with Google Shopping Data Feed OptimizationRead More

How We Used Micro Conversion Data to Increase Conversion Rates by 37%

Posted By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

How We Used Micro Conversion Data to Increase Conversion Rates by 37%Read More

Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.conf

Posted By Alex Juel on December 9, 2020

Are URLs case sensitive? Learn how to redirect uppercase URLs to lowercase using htaccess or httpd.conf to prevent 404 errors from occurring.

Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.confRead More

Request a Proposal