In this article, we’re going to explain how we got a 100/100 score in Google PageSpeed Insights for both desktop and mobile — using a process we’re calling RAMPT. RAMPT stands for Revised AMP Template, where AMP refers to Google’s mobile page-speed program. As you’ll see, our process works for any website and any device Read More
Posted by Keith Hagen on February 27th, 2018
Posted by Neil Robertson on February 20th, 2018
Many businesses inadvertently get in their own way and overspend on both branded search campaigns and general campaigns. The good news is: finding and fixing this issue is a straightforward process. In this article, we’re going to show you how to see if you’re accidentally overspending on campaigns (and how to fix it). Read More
Posted by Keith Hagen on February 6th, 2018
Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro—an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO Read More
Posted by Neil Robertson on January 30th, 2018
We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did Read More
Posted by Keith Hagen on January 23rd, 2018
When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, Read More
Posted by Dan Kern on January 8th, 2018
Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content, Read More
Posted by Aaron St Gelais on December 20th, 2017
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on Read More
Posted by Kaylynne Hatch on November 14th, 2017
We’re well into Q4 and hints of the holidays are starting to show up in everything from coffee cups to product packaging in grocery store aisles. Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to Read More
Posted by Forrest Dombrow on October 24th, 2017
Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. Whether you’ve had a bad experience or you’re just getting started with digital marketing, this article will help you avoid common landmines and find an agency that will Read More
Posted by Mike Belasco on October 17th, 2017
Inflow’s SEO team has worked with dozens of eCommerce platforms. The majority of platforms our clients use are homegrown in varying states of quality as it relates to search engine optimization. Overtime, clients may “rebuild” their platforms to update the technology which can present an opportunity to improve upon long-term SEO. We’ve put together this Read More
