Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Olivia Smith on July 8th, 2019

Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue. Read More

Posted by Andrew Halfman on June 17th, 2019
Our New eCommerce Facebook Ads Strategy for Finding New Audiences with High ROAS

Here’s a framework for structuring eCommerce Facebook Ad campaigns, which can achieve 3x ROAS while targeting top-of-funnel audiences in a new way. Read More

Posted by Ally Kuhn on June 10th, 2019
How an Instagram CRO Experiment Lifted Sales by Double Digits for One eCommerce Website

In this case study, we’re explaining how adding user generated content (UGC) in strategic places on an eCommerce site can increase your conversion rate. Read More

Posted by Mandy Mangold on June 6th, 2019
A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Here’s how adding descriptions to the top of eCommerce category pages helped drive 46% more organic traffic over an 18 month period. Read More

Posted by Tory Gray on May 21st, 2019

For the subject of this case study, one of our clients benefited with a 64% increase in strategic content revenue after we helped to prune their blog content. Read on to learn more! Read More

Posted by Caesar Barba on May 3rd, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns. Read More

Posted by Shaun Elley on May 1st, 2019
facebook business manager

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without Read More

Posted by Shaun Elley on April 16th, 2019
16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients. Read More

Posted by Gabe McFarland on April 2nd, 2019
Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Our guide to optimizing your eCommerce product or data feed for Google Shopping ads to get the lowest costs per click and highest ROAS. We’ve curated these lessons from working on hundreds of eCommerce shopping ad campaigns. Read More

Posted by Tory Gray on March 26th, 2019
An SEO’s Perspective: How To Scale Quality Content Production

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T. Read More

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