Our guide to optimizing your eCommerce product or data feed for Google Shopping ads to get the lowest costs per click and highest ROAS. We’ve curated these lessons from working on hundreds of eCommerce shopping ad campaigns. Read More
Posted by Gabe McFarland on April 2nd, 2019
Posted by Tory Gray on March 26th, 2019
A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T. Read More
Posted by Mike Belasco on March 19th, 2019
Learn how to use Edge SEO to implement SEO changes without coding or requiring developers to change your backend. Read More
Posted by Michael Kuehn on March 5th, 2019
In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site. This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019. Read More
Posted by Neil Robertson on February 27th, 2019
Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions. Read More
Posted by Tory Gray on February 19th, 2019
We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More
Posted by Chris Hickey on February 12th, 2019
In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More
Posted by Tory Gray on January 23rd, 2019
Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More
Posted by Mike Belasco on January 8th, 2019
How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More
Posted by Chris Hickey on January 3rd, 2019
You might have dozens, hundreds, or thousands of low-quality pages on your site — in Google’s eyes — and might not even realize it. We call this index bloat. Read More
