Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Mike Belasco on August 28th, 2018
Call Tracking Providers for Your eCommerce Business

Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as Read More

Posted by Mike Belasco on August 21st, 2018
Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

How do the top eCommerce companies use Facebook ads? We analyzed 50 top companies to find out what eCommerce Facebook ads they were running. Here are the trends we found. Read More

Posted by Mandy Mangold on August 14th, 2018
How eCommerce Blogging Has Assisted in $40k+ in Sales This Year for a Retail Site

eCommerce blogging has assisted in over $40,000 worth in sales this year for one of our clients. That means visitors are reading at least one blog post before making a purchase. Read More

Posted by Mike Belasco on August 7th, 2018
How to Choose eCommerce Product Review Software: A Comparison of the Top 7 Platforms

Product reviews raise conversions and boost SEO rankings. They’re a must-have for every eCommerce site. BazaarVoice found that site visitors who interact with both reviews and customer Q&A are 105% more likely to purchase. Another product review provider, Reevoo, found their customers boost conversions by 2.7x on average. eCommerce product reviews directly impact conversions, but Read More

Posted by Mike Belasco on July 24th, 2018
Research: How the Top 50 U.S. eCommerce Companies Dominate SEO

We researched the top 50 U.S. eCommerce companies to see how they dominate the search engines. What eCommerce SEO tactics do they use to drive results? Read more to find out! Read More

Posted by Devon Cox on July 17th, 2018
The 4 eCommerce Shopping Types (And Why Your Site Features May Be Attracting the Wrong Customers)

By focusing on different eCommerce shopping types, we were able to increase an eCommerce website’s conversion rate by 9%. Read more about how we did it! Read More

Posted by Mike Belasco on July 12th, 2018
eCommerce Marketing Automation Systems Compared

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com] [2018 Marketing Technology Read More

Posted by Ariel Steeber on July 10th, 2018
How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it. Read More

Posted by Devon Cox on June 26th, 2018

Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters. Read More

Posted by Neil Robertson on June 12th, 2018

Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients. Read More

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