An eCom Blog by the eCommerce Marketing Experts at Inflow

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Posted By Neil Robertson on May 14, 2020

We’re sharing the latest COVID-19 impacts on eCommerce marketing KPIs to help you stay ahead with your own eCommerce marketing.

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Press Release: eCommerce Marketing Agency’s Innovative “Pay It Forward Plan” Leverages CARES ACT To Help Its Clients and Employees

Posted By Steph Tripp on May 12, 2020

Inflow’s plan helps struggling clients, employees, and inevitably their own business through the current downturn caused by the coronavirus pandemic.

Press Release: eCommerce Marketing Agency’s Innovative “Pay It Forward Plan” Leverages CARES ACT To Help Its Clients and EmployeesRead More

How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Posted By Caesar Barba on May 7, 2020

Here are two innovative methods for implementing tracking parameters to report on free Google Shopping performance, and optimize for both paid and organic results.

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10 Best eCommerce Marketing Automation Systems Compared

Posted By Mike Belasco on May 4, 2020

We compare Klaviyo, ActiveCampaign, Hubspot, and more in this evaluation of eCommerce marketing automation systems. Which system is right for you?

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Posted By Steph Tripp on May 1, 2020

Finding a good eCommerce agency isn’t easy. Learn how to use our Innovation Litmus Test to separate the good agencies from the bad.

Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing AgencyRead More

How to Uncover Hidden Content Decay on Your eCommerce Website (Without Any 3rd Party Tools)

Posted By Alex Juel on April 17, 2020

A more precise way for eCommerce companies to periodically monitor for and identify content decay.

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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Posted By Christina Griggs on April 9, 2020

Our CFO of 10 years outlines a multi-step cash flow projection and expense cutting plan for eCommerce companies to weather the COVID-19 economic downturn.

Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 DownturnRead More