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Posted by The Inflow Team on July 11th, 2017
inflow_The-CRUFT-Crusher

Performing a content audit to determine which pages should be improved and which should be removed/pruned from Google’s index is an effective and scalable SEO tactic that Inflow has written extensively about in publications like Moz, the Oracle blog, and blogs by Kevy, Kapost, Shopify, Lemonstand, BigCommerce, and more. Part of our eCommerce Marketing Playbook, Read More

Posted by The Inflow Team on July 5th, 2017
inflow_The411

Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that a good amount of revenue might actually be missing because it comes from orders placed Read More

Posted by The Inflow Team on June 27th, 2017
The Clipper, Winning Play

Having a coupon form field extremely visible in the cart and checkout causes potential customers to go off and look for coupons — potentially decreasing conversion rates. About the Play This play will help you quickly determine if a coupon code prompt is being displayed to a level that would cause shopper distraction and possible Read More

Posted by The Inflow Team on June 20th, 2017
inflow_featured-post-stalker

Did you know Google will soon be giving more weight to what their mobile bot finds on your website than what’s found by the desktop-oriented Googlebot they’ve used to crawl the web for the last decade? Learn more here. About the Play The Stalker is from page six of our eCommerce Marketing Playbook, which outlines Read More

Posted by The Inflow Team on June 13th, 2017
inflow_Mobilus-Maximus

With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use Read More

Posted by Michael Kuehn on June 6th, 2017
Best in Class Category and Product Experiences

As part of our continuing work compiling data on the Best in Class sites on the web, we’re breaking down common features for each section of an eCommerce site. For a review of the features that make up a best in class Homepage, check out previous posts in the series here. This post focuses on Read More

Posted by Mike Belasco on May 31st, 2017
ecommerce-marketing-goals-feat

Typically you see posts about setting business goals towards the end of the year or the start of a new year, so apologies if this post seems out of place. The truth is, if you don’t have specific goals set for your business, NOW is the best time to set them. Unfortunately most of the Read More

Posted by Everett Sizemore on May 23rd, 2017
eCommerce Category Page Optimization: SEO & Conversion

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem Read More

Posted by The Inflow Team on May 16th, 2017
Google Site Search Replacement

Site Search Vendors: Which is Best for SEO and Conversion Optimization? Google says by the end of 2017 they will be sunsetting Google Site Search. Many eCommerce businesses are already looking for the best replacement. We’re preparing to help our clients make that choice, and thought it would be fun to try a new content format Read More

Posted by Everett Sizemore on May 11th, 2017
Internal Site Search URLs

What Google says about indexable site search results: Matt Cutts covered this exact topic in 2007 when he referenced the following from Google’s Quality Guidelines page: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.” A lot can change in ten Read More

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