Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions. Read More
Posted by Neil Robertson on February 27th, 2019
Posted by Tory Gray on February 19th, 2019
We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More
Posted by Chris Hickey on February 12th, 2019
In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More
Posted by Tory Gray on January 23rd, 2019
Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More
Posted by Mike Belasco on January 8th, 2019
How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More
Posted by Chris Hickey on January 3rd, 2019
You might have dozens, hundreds, or thousands of low-quality pages on your site — in Google’s eyes — and might not even realize it. We call this index bloat. Read More
Posted by Tommy Bailey on December 18th, 2018
Simms Fishing uses a variety of eCommerce branding strategies to command some of the highest prices in its market. Read more about their success! Read More
Posted by Forrest Dombrow on December 4th, 2018
In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my Read More
Posted by Michael Kuehn on November 20th, 2018
The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More
Posted by Forrest Dombrow on November 13th, 2018
How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue. Read More
