Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Forrest Dombrow on December 4th, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my Read More

Posted by Michael Kuehn on November 20th, 2018

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More

Posted by Forrest Dombrow on November 13th, 2018

How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue. Read More

Posted by Devon Cox on November 6th, 2018

Why we don’t recommend split testing and other best practices for eCommerce website redesigns. Read More

Posted by Dan Kern on October 30th, 2018

Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how. Read More

Posted by Michael Kuehn on October 23rd, 2018

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites, including their shopping cart and checkout process. In this article, we’ll compare the checkout Read More

Posted by Chris Hickey on October 9th, 2018

eCommerce sites that have over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO. Read More

Posted by Mike Belasco on October 2nd, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff? Read More

Posted by Mike Belasco on September 18th, 2018

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages. Read More

Posted by Michael Kuehn on September 11th, 2018

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

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