Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Neil Robertson on February 27th, 2019
Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions. Read More

Posted by Tory Gray on February 19th, 2019

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More

Posted by Chris Hickey on February 12th, 2019
Link Building Is Not Always the Best Way to Boost Rankings in eCommerce

In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More

Posted by Tory Gray on January 23rd, 2019
BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More

Posted by Mike Belasco on January 8th, 2019

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More

Posted by Chris Hickey on January 3rd, 2019
Index Bloat: Why Deleting Website Pages Is Great for SEO in 2019

You might have dozens, hundreds, or thousands of low-quality pages on your site — in Google’s eyes — and might not even realize it. We call this index bloat. Read More

Posted by Tommy Bailey on December 18th, 2018
The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors

Simms Fishing uses a variety of eCommerce branding strategies to command some of the highest prices in its market. Read more about their success! Read More

Posted by Forrest Dombrow on December 4th, 2018
The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my Read More

Posted by Michael Kuehn on November 20th, 2018
Research: How the BBB Seal Negatively Impacted Conversions on an eCommerce Site

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More

Posted by Forrest Dombrow on November 13th, 2018

How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue. Read More

Send this to a friend

x
Get access to our full library of eCommerce Marketing Resources!