Insights from eCommerce Marketing Experts

What is SEO testing and how does it work? Learn how to set up tests that will help measure & evaluate the results of your website optimizations.

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients.

Find out how Inflow’s team of paid social strategists helped Vitrazza increase Facebook spend by 180% YOY with ad creative testing, user-generated content, audience segmentation, influencers, and targeted remarketing.

We guide you through how to create a complete content strategy for your online store and the tactics available to take your eCommerce website to the next level.

Our guide to optimizing your Google shopping feed will help you get the lowest cost per click and highest ROAS. We've curated the best practices from working on hundreds of eCommerce shopping ad campaigns.

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

Are URLs case sensitive? Learn how to redirect uppercase URLs to lowercase using htaccess or httpd.conf to prevent 404 errors from occurring.

Inflow walks you through how to find your competitors websites through keyword research and other tips. Use our guide to improve your organic rankings today.

Is your Google Ads campaign structure hurting your performance? Use our tool to determine whether splitting up your campaigns can increase conversion volume and traffic.

Find out how to decide if your website’s internal site search results pages should be indexed or deindexed for optimal SEO — and how to go about it.