Results Summary
A 14% improvement in online sales was seen from properly optimizing the AllClear ID Guarantee trust seals and elements on CookiesKids.com. Organic search traffic’s conversion rate increased 30%.
Test Parties
AllClear ID delivers helpful and easy to use …
Results Summary
An 11% improvement in sales and a 52% lift in sales from paid search was achieved by placing Norton Secured Seal (powered by Verisign) strategically throughout the site.
Customer Profile
…“By selecting Norton, the leading SSL provider,