PPC Company Review: How to Tell if Your Agency is Right for You

  1. I’d have to agree there Shane that all 5 points are very relevant for both the success of the ppc campaign and client’s piece of mind. Very large ppc accounts with huge budgets run by big corporate account managers have been known to use a broad blanket approach strategy which is obviously not very well targeted and a poor use of funds.

    Paid marketing is all about constant testing and tweaking so how some ppc agencies justify the setup and forget approach is a little hard to understand, and again comes as no surprise that less than optimal results are achieved.

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About The Author

Shane Klein.

Shane Klein (Alumni)

Shane spent much of his working life traveling the country as a golf professional. Hanging up his spikes in 2014, he headed to the University of Denver for his Master's in Marketing. After testing the grounds at a couple of digital marketing agencies, he found his home at Inflow in 2017. His constant curiosity and desire to help people, in addition to his years as a Paid Search Strategist, made him a perfect fit for Inflow’s former Business Development Manager.

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