Digital Marketing Trends in eCommerce

In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site.

This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019.

Inflow eCommerce Best-in-Class Research Study 2019Read More

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, …

Report: Inflow eCommerce Best-in-Class Research Study 2018Read More

Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, …

7 eCommerce Legacy Features You May Want to Kick to the CurbRead More

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most …

Emerging Trends in eCommerce: On Getting to CheckoutRead More

Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites and highlighted some of the most compelling Conventions we’ve uncovered. Today, we’re diving into some of the hottest emerging trends – try these out before everyone else to get a leg up on the competition. The focus for this round – helping users …

Emerging eCommerce Trends: Help Customers Find & Select ProductsRead More