Digital Marketing Trends in eCommerce

Code Freeze Best Practices for eCommerce Site Optimization Before the 2023 Holiday Season

By Michael Kuehn on September 7, 2023

Before you freeze your site code for this year's holiday shopping season, follow these best practices to ensure your site is fully optimized.

By Jen Holzman on May 15, 2023

Find out what Gen Z's shopping trends mean for your eCommerce business trying to attract this new demographic of shopper.

By Mike Belasco on May 1, 2023

We show you how to best leverage the technology of ChatGPT for eCommerce SEO, content marketing, customer service, and more.

By Mike Belasco on April 14, 2023

Looking to add a "buy now, pay later" purchase option to your eCommerce site? We look at 10 platforms available to you.

By Mike Belasco on March 30, 2023

Learn how to set up your Google Analytics 4 eCommerce tracking before the July 1, 2023, deadline.

By Mike Belasco on December 12, 2022

Learn about the top marketing trends that will impact eCommerce this year, including TikTok, Google Analytics 4, and more.

By Mike Belasco on October 11, 2022

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.

By Mike Belasco on September 23, 2022

Boost your holiday sales with our 10 eCommerce holiday marketing strategies. Get started now before it's too late.

By Mike Belasco on August 29, 2022

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

By Kate Miller on August 8, 2022

Improve the accessibility of your online store using these strategies, recommended by Zack Poelwijk of ABILITY.