Digital Marketing Trends

How to Conduct a Google Analytics Audit for Your Website: Step-by-Step Guide

By Julia Morris on January 27, 2025

Learn how to audit your current GA4 setup (and identify and resolve common errors) with our detailed checklist.

Google Algorithm Update History: How Organic Search Continues to Change

By Mandy Mangold on January 6, 2025

Learn about all the latest Google algorithm updates and their effects on organic search performance with this comprehensive guide.

How to Build an Effective First-Party Data Strategy for Better Marketing Performance

By Kate Miller (Alumni) on December 30, 2024

Learn how to build a future-proof first-party data strategy that improves your marketing campaign performance. Get started with our complete guide.

How to Recover from a Google Algorithm Update: Step-by-Step Analysis Guide

By Alex Juel (Alumni) on December 10, 2024

Was your website affected by the most recent Google update? Follow our step-by-step process to find out.

What Data Privacy Laws Mean for Your Digital Marketing Campaigns (& How to Comply Without Sacrificing Results)

By Kate Miller (Alumni) on November 25, 2024

Learn which digital marketing data privacy laws will affect your campaigns and how you can legally comply without sacrificing results.

How to Automate Google Ads for eCommerce: 4 Winning Strategies To Try

By Mike Ryan on September 17, 2024

Discover which automated Google Ads strategies can help you gain on the competition and increase your sales.

Building Your 2024 Holiday eCommerce Marketing Strategy: How to Increase Sales, Revenue, & Customer Loyalty

By Jen Holzman on September 10, 2024

Set your eCommerce website up for success in 2024 with this list of tips, tricks, and recommended strategies from our digital marketing experts.

Google Performance Max 101: Setting Up Your Campaigns for Success

By Mike Ryan on August 30, 2024

Learn more about Google's automated campaign type and how it's been performing for Inflow's clients in this comprehensive guide.

Google Search Generative Experience: 8 SEO Tips for Your Website

By Kate Miller (Alumni) on June 14, 2024

Find out how Google’s Search Generative Experience (AI Overviews) is expected to impact your organic website performance — and what strategies we recommend to minimize its impacts.

Digital Marketing Trends

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