Digital Marketing Trends in eCommerce

To be successful in eCommerce digital marketing, it’s important to remain innovative. One way to do so is by staying on top of internet marketing trends across PPC, SEO, and CRO. The posts below provide updates on the latest trends and their impact on eCommerce – with the most recent being the coronavirus pandemic. Read below to see how COVID-19 is affecting all aspects of eCommerce, and the recommendations we are making based on what we are seeing. We also share our strategies for recession-proof marketing and how you should plan for the future.

Home > eCommerce Digital Marketing Blog > Digital Marketing Trends in eCommerce

Our Must-Read Posts About Digital Marketing Trends in eCommerce

Diving into Missing Search Query Data in Google – Real Client Data

Over the past few weeks, the PPC world has been focused primarily on one thing: Google’s new policy on sharing search term data. A notice on the Google Ads platform stated, “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result, you …

How to Tell If Your PPC Agency Is Right for You

Choosing an agency is tough. Knowing when to stay with one is tougher. Choosing a digital marketing agency is a big decision: there are all manners of marketing agencies out there, and choosing one can and should take time. You will be not only paying this agency to run your ads but also entrusting them …

Our most recent Posts About Digital Marketing Trends in eCommerce

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Posted By Neil Robertson on May 14, 2020

We’re sharing the latest COVID-19 impacts on eCommerce marketing KPIs to help you stay ahead with your own eCommerce marketing.

COVID-19 Impacts on eCommerce Marketing Key Performance IndicatorsRead More

Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Posted By Christina Griggs on April 9, 2020

Our CFO of 10 years outlines a multi-step cash flow projection and expense cutting plan for eCommerce companies to weather the COVID-19 economic downturn.

Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 DownturnRead More

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Posted By Mike Belasco on April 1, 2020

We surveyed 18 eCommerce clients on their marketing plans during the current COVID-19 crisis. Here are the results.

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand ShockRead More

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Posted By Mike Belasco on March 25, 2020

In this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis.

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus CrisisRead More

Inflow eCommerce Best-in-Class Research Study 2019

Posted By Michael Kuehn on March 5, 2019

In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site.

This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019.

Inflow eCommerce Best-in-Class Research Study 2019Read More

Report: Inflow eCommerce Best-in-Class Research Study 2018

Posted By The Inflow Team on January 23, 2018

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing. We look at everything—design, messaging, …

Report: Inflow eCommerce Best-in-Class Research Study 2018Read More

Emerging Trends in eCommerce: 8 Tips to Improve Conversions

Posted By Michael Kuehn on March 28, 2017

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web. Here are the first and second parts. This is the third and final part. Previously, we’ve discussed our methodology for choosing …

Emerging Trends in eCommerce: 8 Tips to Improve ConversionsRead More

7 eCommerce Legacy Features You May Want to Kick to the Curb

Posted By Keith Hagen on February 28, 2017

Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, …

7 eCommerce Legacy Features You May Want to Kick to the CurbRead More

eCommerce Shopping Cart Optimization Trends for Checkout Sales & Conversions

Posted By Michael Kuehn on February 21, 2017

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web. Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most …

eCommerce Shopping Cart Optimization Trends for Checkout Sales & ConversionsRead More

Emerging eCommerce Trends: Help Customers Find & Select Products

Posted By Michael Kuehn on February 7, 2017

Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites and highlighted some of the most compelling Conventions we’ve uncovered. Today, we’re diving into some of the hottest emerging trends – try these out before everyone else to get a leg up on the competition. The focus for this round – helping users …

Emerging eCommerce Trends: Help Customers Find & Select ProductsRead More