Digital Marketing Trends in eCommerce

Pre-Holiday Code Freeze Best Practices for eCommerce Site Optimization in 2021

By Michael Kuehn on September 22, 2021

Before you freeze your site code for this year's holiday shopping season, follow these best practices to ensure your site is fully optimized.

Working with Web Developers: 9 Tips for Digital Marketers

By Devon Cox on September 2, 2021

Working with a website developer doesn't have to be a headache. Follow these recommendations to make the most out of your web dev projects.

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

By Mike Belasco on August 25, 2021

Boost your holiday sales with our 10 eCommerce holiday marketing strategies. Get started now before it's too late.

Should You Hire a Digital Marketing Agency? A Guide for eCommerce Businesses

By Shane Klein on May 5, 2021

Find out whether your eCommerce business is ready to make the leap to a digital marketing agency by asking yourself these six important questions.

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

By Neil Robertson on May 14, 2020

We're sharing the latest COVID-19 impacts on eCommerce marketing KPIs to help you stay ahead with your own eCommerce marketing.

Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

By Christina Griggs on April 9, 2020

Our CFO of 10 years outlines a multi-step cash flow projection and expense cutting plan for eCommerce companies to weather the COVID-19 economic downturn.

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

By Mike Belasco on April 1, 2020

We surveyed 18 eCommerce clients on their marketing plans during the current COVID-19 crisis. Here are the results.

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

By Mike Belasco on March 25, 2020

In this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis.

Inflow eCommerce Best-in-Class Research Study 2019

By Michael Kuehn on March 5, 2019

In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site. This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019.