KPIs and Reporting

How to Exclude PII from Google Analytics 4 Using Google Tag Manager

By Bojan Mareljic on September 1, 2023

Learn how you can prevent PII in Google Analytics 4 by following Inflow’s Google Tag Manager exclusion method today.

How to Conduct a Google Analytics Audit for Your Website: Step-by-Step Guide

By Julia Morris on July 13, 2023

Learn how to audit your current GA4 setup (and identify and resolve common errors) with our detailed checklist.

How to Prep Your Team for Reporting Out of Google Analytics 4 This Summer

By Julia Morris on May 8, 2023

Find out what your marketing and business teams need to know now before you start reporting out of Google Analytics 4 this summer.

Configuring CallRail & Google Analytics 4: Free Tool

By Mike Belasco on April 11, 2023

Integrate CallRail & Google Analytics 4 data with our free configuration tool. Download it today to easily create your custom reporting metrics!

How to Set Up Google Analytics 4: Complete Guide

By Mike Belasco on March 30, 2023

Learn how to set up your Google Analytics 4 eCommerce tracking before the July 1, 2023, deadline.

Are You Using the Right eCommerce Conversion Rate in Google Analytics 4?

By Devon Cox on March 3, 2023

Did you know the most common way to review your eCommerce conversion rate isn’t the most accurate? In this article, we show you why we prefer user-based rates — and how you can find them in GA4.

GA4 Case Study: Tracking Data for eCommerce & Non-eCommerce Sites

By Mike Belasco on October 11, 2022

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.

How to Forecast SEO Growth & ROI for eCommerce Websites

By Forrest Dombrow on October 7, 2022

Follow our three methods for calculating ROI of SEO to predict your site's future performance.

Google Analytics 4 vs. Universal Analytics: Data & Reporting

By Mike Belasco on August 29, 2022

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

New Google Analytics 4: An Introduction for eCommerce Businesses

By Mike Belasco on June 27, 2022

Find out what to expect with Google Analytics 4, from the pros and cons of the platform to its comparison with Universal Analytics.

KPIs and Reporting

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