Inflow: eCommerce Marketing Agency
Track 30+ eCommerce metrics? That’s too many. Here’s a list with the best KPIs to focus on and the reasons why.
eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIsRead More
Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue.
Inbound Call Conversion Tracking for eCommerce: A Guide to Getting StartedRead More
How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue.
Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as …
Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters.
Why Your eCommerce Conversion Rate Is Probably Better Than You ThinkRead More
With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use …
While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets …
How to Build An eCommerce Dashboard for KPI Reporting Using Google Sheets & SupermetricsRead More
Every good product owner, whether for a physical product, Web application, or Web page, knows the importance of measuring the success of your efforts through conversion KPIs. But it isn’t just enough to know you need to be tracking your performance – you also need to select the right indicators of success to really get …
How do you perform an eCommerce analytics audit? We get this question often from new clients who aren’t sure they can trust the data they’re seeing in Google Analytics or Omniture (Adobe Marketing Cloud). The overview below is for Google Analytics only, and contains sections specific to eCommerce. It never ceases to amaze me how incomplete and incorrect …
How To Perform A Google Analytics Audit for eCommerce SitesRead More
An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying customers or sales leads.
Determine Your Site’s Real eCommerce Conversion Rate with this Conversion Rate FormulaRead More
