KPIs and Reporting

Did you know the most common way to review your eCommerce conversion rate isn’t the most accurate? In this article, we show you why we prefer user-based rates — and how you can find them in GA4.

Find out how to implement inbound call tracking to track and optimize phone calls, improve marketing ROI and revenue, and more.

Find out which micro conversions your eCommerce business should be tracking and how they can inform your holistic digital marketing strategy.

Track 30+ eCommerce metrics? That's too many. Here's a list with the best KPIs to focus on and the reasons why.

Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers.

Tracking phone calls from your website can give you excellent insight into not only …