KPIs and Reporting

Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers.

Tracking phone calls from your website can give you excellent insight into not only …

With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your …

While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods …

Every good product owner, whether for a physical product, Web application, or Web page, knows the importance of measuring the success of your efforts through conversion KPIs. But it isn’t just enough to know you need to be tracking your …

How do you perform an eCommerce analytics audit?

We get this question often from new clients who aren’t sure they can trust the data they’re seeing in Google Analytics or Omniture (Adobe Marketing Cloud). The overview below is for Google Analytics only, …