SEO Outsourcing by Inflow: Convert. Attract. Grow
A no-nonsense eCommerce keyword research guide to catapault your products to the top of Google’s search engine results pages!
Track 30+ eCommerce metrics? That’s too many. Here’s a list with the best KPIs to focus on and the reasons why.
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Identify the best eCommerce PPC consultant role for your business based on our years of hiring for PPC.
eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or EmployeeRead More
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Increase your PPC ROAS and spend less on ads with the strategies in this eCommerce PPC case study.
Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%Read More
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Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, …
Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online StoreRead More
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Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients.
16 AdWords (Google Ads) eCommerce Strategies to Maximize ROASRead More
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Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients.
How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)Read More
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Many businesses inadvertently get in their own way and overspend on both branded search campaigns and general campaigns. The good news is: finding and fixing this issue is a straightforward process. In this article, we’re going to show you how to see if you’re accidentally overspending on campaigns (and how to fix it).
You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)Read More
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The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out: 1. What should we be doing for the holiday season? 2. We are managing our paid advertising in-house but want some extra eyes on the account. Look, …
Quick Campaign-level AdWords Audit Every Marketing Manager Should DoRead More
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Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly looking for the right combination of data and tactics to gain the upper hand and …
RLSA Strategies and Tips – How To Moneyball Your Way To Lower CPAsRead More
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