Paid Search

10 Holiday PPC Advertising Strategies for 2023

By Shane Klein (Alumni) on September 19, 2023

Get your paid search campaigns in shape with our 10 holiday PPC tips for eCommerce businesses.

Your 2023 Guide to Google Ads Competitor Analysis: 7 Tools to Use

By Neil Robertson (Alumni) on April 6, 2023

Discover how to spy on your Google Ads competition with these seven tools for competitor research.

How to Use Google Ads Automation: 4 Winning Strategies for eCommerce Sites

By Neil Robertson (Alumni) on February 17, 2023

Discover which automated Google Ads strategies can help you gain on the competition and increase your eCommerce sales.

15 Top Google Ads (AdWords) Strategies for eCommerce Sites

By Shaun Elley (Alumni) on February 9, 2023

Discover our favorite strategies for improving Google Ads eCommerce performance, covering Shopping Ads, Search Ads, and more.

Google Ads Manual Bidding Removal & What It Means for Your Marketing Strategy

By Michael Block on January 30, 2023

With Google pushing automated CPC bidding and eventually removing manual CPC bidding altogether, how will this impact your marketing strategy? We give you our expert thoughts.

Case Study: Restarting Google Ads Campaigns for 1,000% Increase in Profit Margin

By Michael Block on November 16, 2022

Learn how we helped Shore Excursions restart their Google Ads campaigns after two years for 1,000% increase in profitability.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROA

By Caesar Barba (Alumni) on November 3, 2022

Find out how our PPC experts analyzed various data metrics — not just ROAS — to create maximum profitability for one eCommerce client.

PPC Costs: Average Pricing, Influencing Factors, & More

By Shane Klein (Alumni) on October 24, 2022

Learn about the average costs involved in PPC advertising — including ad spend, management fees, and more — in our complete guide.

3 Simple PPC Account Changes in 1 Month: How Atrantil Increased ROAS by 36%

By Kaylene Gillis (Alumni) on October 20, 2022

Find out how our eCommerce experts helped Atrantil reach a 36% increase in ROAS and a 66% increase in clicks with three simple account changes in one month.

Paid Search

Request a Proposal

Stay on top of your eCommerce strategy.