Inflow: eCommerce Marketing Agency

Paid Search

  • Goal Metrics and Analytics (4)
  • Paid Social (9)
  • Paid Search (11)
  • Paid Search Shopping (11)

    • Our Must-Read Posts About Paid Search

    eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

    eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

    Identify the best eCommerce PPC consultant role for your business based on our years of hiring for PPC.

    [Case Study] Our Winning PPC Strategy for eCommerce: How We Increased Our ROAS for Google Ads by 76%

    Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

    Increase your PPC ROAS and spend less on ads with the strategies in this eCommerce PPC case study.

    More of Our Favorite Posts About Paid Search

    Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

    Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

    16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

    16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

    Beyond Transcripts: How We Grew SEO Traffic by 45.96% for a Video Platform Site

    How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

    You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

    Our most recent Posts About Paid Search

    eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

    Posted By Caesar Barba on

    This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

    eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More

    Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

    Posted By Neil Robertson on

    Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching. To accomplish this, …

    Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online StoreRead More

    You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

    Posted By Neil Robertson on

    Many businesses inadvertently get in their own way and overspend on both branded search campaigns and general campaigns. The good news is: finding and fixing this issue is a straightforward process. In this article, we’re going to show you how to see if you’re accidentally overspending on campaigns (and how to fix it).

    You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)Read More

    Quick Campaign-level AdWords Audit Every Marketing Manager Should Do

    Posted By Neil Robertson on

    The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out: 1. What should we be doing for the holiday season? 2. We are managing our paid advertising in-house but want some extra eyes on the account. Look, …

    Quick Campaign-level AdWords Audit Every Marketing Manager Should DoRead More

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