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Branded Paid Search Campaigns in Google: How to Tell If You’re Overspending

Posted By Neil Robertson on May 12, 2021

Many eCommerce businesses overspend on branded search and general campaigns. We offer a solution for identifying and fixing that problem in two simple steps.

Branded Paid Search Campaigns in Google: How to Tell If You’re OverspendingRead More

Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Posted By Shaun Elley (Alumni) on January 21, 2021

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients.

Google Ads (AdWords) for eCommerce: 15 Strategies to TryRead More

How We Used Micro Conversion Data to Increase Conversion Rates by 37%

Posted By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

How We Used Micro Conversion Data to Increase Conversion Rates by 37%Read More

Campaign Budget Impression Share Impacts: When is it time to restructure?

Posted By McKenzie Davis on November 19, 2020

Is your Google Ads campaign structure hurting your performance? Use our tool to determine whether splitting up your campaigns can increase conversion volume and traffic.

Campaign Budget Impression Share Impacts: When is it time to restructure?Read More

Missing Search Terms in Google Ads: What We’re Seeing

Posted By Shaun Elley (Alumni) on October 2, 2020

What does Google Ad's new policy on sharing search term data mean for you? Here's what we've learned from mining our client accounts.

Missing Search Terms in Google Ads: What We’re SeeingRead More

PPC Company Review: How to Tell if Your Agency is Right for You

Posted By Shane Klein on August 26, 2020

Discover the five common failings of PPC agencies and how to perform a PPC company review in this guide to choosing your next digital marketing agency.

PPC Company Review: How to Tell if Your Agency is Right for YouRead More

How to Use Google Shopping Insights to Maximize Your Seasonal Campaigns

Posted By Neil Robertson on August 10, 2020

Find out how our free Google Shopping Insights tool can help you evaluate your seasonal performance. Use it to adjust and optimize your paid campaigns today.

How to Use Google Shopping Insights to Maximize Your Seasonal CampaignsRead More

Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

Posted By Shaun Elley (Alumni) on July 21, 2020

The case of Shaun vs. Google automated bidding: Find out what we tested, what we learned, and how we dug into campaign performance to claim our victory!

Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & ProfitabilityRead More

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Posted By Caesar Barba on March 26, 2020

This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROASRead More

PPC Management Software for eCommerce: Is It Worth It?

Posted By Caesar Barba on March 24, 2020

Should you invest in a PPC management software platform? This post will help you decide if these tools are worth it.

PPC Management Software for eCommerce: Is It Worth It?Read More

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