inflow-logo

Inflow: eCommerce Marketing Agency

  • Services
    • SEO
    • PPC
    • CRO
    • Paid Social
  • Clients
    • Case Studies
  • About Us
    • Contact Us
  • Insights Blog
    • Resources
  • Request Proposal
  • Services
    • SEO
    • PPC
    • CRO
    • Paid Social
  • Clients
    • Case Studies
  • About Us
    • Contact Us
  • Insights Blog
    • Resources
  • Request Proposal

Home > eCommerce Digital Marketing Blog > Conversion Rate Optimization > The Distracted Driver (9 of 9 Winning Plays) – Fix Mobile Navigation for Conversions

The Distracted Driver (9 of 9 Winning Plays) – Fix Mobile Navigation for Conversions

Posted By The Inflow Team on August 8, 2017

  • 1share

inflow_The-Distracted-Driver

Mobile usage is up in every way, including shopping, which means you need to make sure your site’s mobile user experience is at least as good, if not better, than desktop.

About the Play

This play will show you how to reduce bounce rates, and improve your mobile navigation to increase user engagement and conversions. The Distracted Driver is from page twenty of our eCommerce Marketing Playbook, which outlines a total of nine eCommerce marketing tactics for SEO, PPC and Conversion Optimization.

Who’s It For?

eCommerce Marketers

Conversion Optimization Experts

When to Use It:

When mobile conversion rates are lower than desktop and key category page links are not easily viewable above the fold on your home page.

How to Execute The Distracted Driver

Top level categories need to be available outside of the mobile menu, especially on the homepage. A two-minute review of your site following the steps below will help you determine if prospective customers have the navigation they need while using your mobile site (without using the mobile menu).

Look at your mobile site’s homepage and deduce if the main product categories are present on above the fold, like on the screenshot below.

The Distracted Driver - Above the fold product categories

Whether on Desktop or Mobile, when people arrive on your homepage, especially new visitors, it’s important to showcase your main categories so users can quickly orient themselves and dive into the sections of your site most interesting to them.

This is especially true on mobile, as navigating on a small screen is inherently more challenging.

Showcasing your top categories above the fold on your mobile homepage such that the user does not have to use a hamburger menu or other main top navigation has been shown to decrease bounce rates, increase user engagement, and ultimately conversions to sales.

Other tips or info to help with execution

Open the mobile menu (hamburger icon), and look at the main categories. This is how you will know what should be present on the homepage.

Pitfalls or common mistakes to avoid

All of the main level navigation does not have to be visible, initially. As long as the categories are apparent above the fold so the user knows they are there when they land, that’s good enough.

The Distracted Driver Resources

eCommerce Conversion Optimization Best Practices

7 Legacy eCommerce Features You Can Kick to the Curb

The eCommerce Tester’s Checklist

Check out this case study to see what kind of results you might expect from using this play:

Keith Hagen, Michael Kuehn, Devon Cox - the Inflow CRO Team

Consistent Testing Leads More Sales

Consistent Testing Leads to 90 percent Lift in Conversions

  • 1share

0 Comments on "The Distracted Driver (9 of 9 Winning Plays) – Fix Mobile Navigation for Conversions"

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

  • How to Use a Marketing Audit to Pivot Your Digital Strategy Marketing audits have evolved as websites and online businesses have grown in complexity. It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a […]
  • Case Study: Technical SEO Gets This eCommerce Site Back on Track eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform's […]
  • Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started Proven tips to implement inbound call conversion tracking software to track and optimize phone calls, get insights to improve marketing ROI and revenue.
Inflow Team Icon

The Inflow Team

This article was written by a member of the past or present Inflow team.

View Author’s Profile

Related Categories

  • A/B Testing (11)
  • eCommerce Page CRO (10)
  • Mobile Conversion Optimization (5)
  • Tools and Plugins (14)
  • Usability (5)
  • Most Popular Posts:

    eCommerce Marketing Automations Systems Compared
    Technical Mobile Best Practices for SEO and Usability
    Expanding the Horizons of eCommerce Content Strategy
    Thin & Duplicate Content: eCommerce SEO
    5 Ways eCommerce Content Audits Can Increase Revenue
    Want to get content like this straight to your inbox? Subscribe to our weekly content alerts and monthly Inflow Insights newsletter now.

    Categories

    • SEO
      • Content Marketing
      • Link Building
      • On-Page SEO
      • SEO Strategy
      • Technical SEO
    • Paid Advertising
      • Goal Metrics and Analytics
      • Paid Search
      • Paid Search Shopping
      • Paid Social
    • Conversion Rate Optimization
      • A/B Testing
      • eCommerce Page CRO
      • Mobile Conversion Optimization
      • Tools and Plugins
      • Usability
    • Case Studies
    • eCommerce Strategy
      • KPIs and Reporting
    • Digital Marketing Trends in eCommerce
    • Inflow News

    Request a Proposal

    We'll build a custom proposal to meet your goals. Get the process started now.

    Google Premier PartnerInflow is a facebook-certified-creative-strategy-professional Moz Recommended Company Inc 5000 Inflow Clutch Profile
    • Services
      • SEO
      • PPC
      • Conversion
    • Insights
      • Insights Blog
      • Case Studies
      • Resources
    • More
      • Contact
      • Careers
    •  
      • Press Info
      • Privacy Policy
    REQUEST A PROPOSAL
     
    CALL US AT 303-905-1504
    Monday - Friday, 8 a.m. - 6 p.m. (MST)
     
    facebook twitter linked-in linked-in rss

    Send this to a friend