eCommerce Conversion Optimization Best Practices
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CRO Best In Class

Inflow’s collection of Best in Class eCommerce Sites is an ongoing project in which our UX and CRO experts highlight Conversion Optimization and User Experience Best Practices from retail brands around the web.
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Posted by Michael Kuehn on February 21st, 2017
Emerging Trends from Best-in-Class Research- Part 2

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most Read More

Posted by Michael Kuehn on February 7th, 2017
emerging trends from best in class research

Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites and highlighted some of the most compelling Conventions we’ve uncovered. Today, we’re diving into some of the hottest emerging trends – try these out before everyone else to get a leg up on the competition. The focus for this round – helping users Read More

Posted by Keith Hagen on January 23rd, 2017
rules

In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you Read More

Posted by Keith Hagen on January 11th, 2017
inflow best practices for eCommerce sites

Who made the list and how Defining a “Best-in-Class” list may seem highly qualitative and opinionated, and to some degree it is. However to another degree, we recognized how uniquely qualified we are to compile such a list, and, in some ways, even feel obligated to do so in order to help eCommerce site stakeholders Read More

Posted by Keith Hagen on April 29th, 2015
ctshirts best in class video

ctshirts.com Another site from our Best in Class eCommerce List is Charles Tyrwhitt’s eCommerce site ctshirts.com. Here is what we love and would tweak on the site.   CTSHIRTS.COM VIDEO REVIEW TRANSCRIPT    KEITH HAGEN: Hey, it’s Keith with the Conversion IQ Team over at Inflow. We’re reviewing Charles Tyrwhitt, ctshirts.com. This site has been on our Read More

Posted by Keith Hagen on April 29th, 2015
backcountry best in class video

backcountry.com From our Best in Class eCommerce List is backcountry.com. We’ve been following this site for years; from an innovative/creative eCommerce leader to a higher converting conventional site that follows CRO best practices and strategy. BACKCOUNTRY.COM VIDEO REVIEW TRANSCRIPT  KEITH HAGEN: Hey, it’s Keith from the Conversion IQ Team at Inflow doing a review of Read More

Posted by Keith Hagen on April 29th, 2015
wayfair mobile best in class video

Wayfair.com Another site we’ve been following for years that made our Best in Class eCommerce List. Here is a good look at their mobile site and how they keep it simple with room to improve. WAYFAIR VIDEO REVIEW TRANSCRIPT  KEITH HAGEN: OK. This is Keith Hagen with the Conversion IQ Team at Inflow. We’re taking a Read More

Posted by Keith Hagen on April 29th, 2015
ebags mobile site review

eBags.com A recent addition to our Best in Class eCommerce List, and here because of their excellent mobile site experience. Sure it could improve, but they are well ahead of the pack. Watch to see why. EBAGS.COM VIDEO REVIEW TRANSCRIPT KEITH HAGEN: Hey, it’s Keith from Conversion IQ [Inflow]. I am reviewing eBags.com on a Read More

Posted by Keith Hagen on September 24th, 2014
Inflow's CRO Best In Class

We have taken many of the sites on our best in class eCommerce list (for conversion rate purposes), and compared them across 112 points. In this comparative analysis, we not only look at the features but allow you to dig deeper to see which sites have which features. Here are some samples from the analysis spreadsheet linked Read More