Case Study: How Free Shipping and Returns Lifted Sales by 20% for this eCommerce Website


2 Comments
    • Hi Bel, thanks for the question.

      The results reported were for desktop only, where we saw a 20% lift with 93% confidence. Mobile also showed a significant result but with low data.

      Overall, we saw a 23% lift with 98% confidence. All in all a big win, and all by just messaging something that was already offered on the site.

      To take that one step further, the results are compelling enough that sites that don’t currently offer free shipping and returns might want to test adding this benefit and measuring the cost against the potential increase. With lifts like this the ROI could be positive in a lot of cases.

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Keith Hagen

Keith Hagen (Alumni)

Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002.

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