Shaun Elley

Former Sr. Paid Consultant

Shaun Elley graduated from the University of Colorado Boulder in 2012 with a Bachelor of Science in Business with an emphasis in marketing. After graduating, he worked in-house at a local business as a digital marketing specialist before joining Inflow on the agency side.

He is certified in Google Adwords (search and display ads), as well as in Google Analytics. He enjoys everything PPC and the continually evolving paid search world.

Elley grew up near Fort Collins, Colorado, and although he likes to adventure outside his home state, he loves calling Colorado home. In his time outside the office, he enjoys exploring Colorado’s huge craft-brew scene and its vast outdoor options. He likes to camp, play soccer, and attend concerts, among other things. Elley is a big sports fan, and he roots for all the Denver teams, as well as the CU Buffaloes.

Connect with Shaun:

Shaun Elley (Alumni)

14 eCommerce Google Ads Strategies to Improve Your ROAS in 2024

Discover our favorite strategies for improving Google Ads eCommerce performance, covering Shopping Ads, Search Ads, and more.

By Shaun Elley (Alumni) July 29, 2024

Paid Search Advertising | Social Media Advertising

What is Facebook Business Manager? How to Configure the Settings

Discover what Facebook Business Manager is, how it works, and how to best configure the settings for maximum online exposure in our complete guide.

By Shaun Elley (Alumni) February 24, 2022

Google Ads | Case Studies

Case Study: Google Ads Automated Bidding vs. Manual Bidding Strategies for Improved ROAS & Profitability

Which Google Ads bidding method is better for improving ROAS? Find out what discovered in this experiment.

By Shaun Elley (Alumni) February 17, 2022

Paid Search Advertising | Google Ads | Social Media Advertising

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Find out whether Google Ads or Facebook Ads is right for your eCommerce store — and how to craft a strategy that works.

By Shaun Elley (Alumni) November 11, 2021

Google Ads

Missing Search Terms in Google Ads: What We’re Seeing

What does Google Ad's new policy on sharing search term data mean for you? Here's what we've learned from mining our client accounts.

By Shaun Elley (Alumni) October 2, 2020

Goal Metrics and Analytics | Paid Search Advertising

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Discover how to increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality, using a real-life eCommerce example.

By Shaun Elley (Alumni) September 16, 2019

Conversion Rate Optimization | Tools and Plugins | Case Studies

How to Increase eCommerce Conversion Rates with Identity Theft Protection Seals: AllClear ID Guarantee Case Study

Results Summary

A 14% improvement in online sales was seen from properly optimizing the AllClear ID Guarantee trust seals and elements on CookiesKids.com. Organic search traffic’s conversion rate increased 30%.