The Inflow Team
Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …
The Client: Gaia
Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul.
The site offers several channels with programming ranging from yoga and fitness to alternative …
eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform’s limitations can often become increasingly apparent. Unfortunately, no platform is perfect, but there are …
Over time, Google has increasingly shown preference for sites that provide users with a good experience, whether they’re on desktop or mobile. Making sure your site is responsive across a variety of devices and screen sizes is an important part …
In 2011, Google released the first Panda algorithm update which was developed to reduce the prevalence of low-quality and thin content and to boost unique, relevant content in search results. Later in 2012, Google would release another update called Penguin …
It’s not uncommon for a Google algorithm update to throw your site’s SEO off track. Back when Google started releasing their Penguin and Panda updates, both of them seemed to cause some online retailers to see declines in their revenue. …
Data can do wonders if you know how to collect it and know how to analyze it. If you’re not collecting and utilizing data from your traffic, transactions, and marketing efforts, then you could be missing out on potential opportunities …
It can be difficult sometimes for even the best eCommerce brands to get in front of customers. Whether you’re the say-all-be-all of asphalt or the sweetest candy shop online, you’ll need a little creativity and social savvy to increase online …
It’s not uncommon for organizations and businesses to feel starved of content these days, but what happens when the very content they’ve created is holding back their site? When it’s time to audit your site’s content, it’s good to keep …
Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly …
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