eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell Placement


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About The Author

A photograph of Devon Cox in the mountains.

Devon Cox

Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition to CRO and media buying expertise, Cox has broad experience with online product management, SEO, and social media programs (including Facebook page optimization and media), as well as blogger and affiliate partnership experience.

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